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September 2017

What can help you in standing out in the travels industry?

11

Sep

Travel sector is one of the fast growing and influential industries of all time. Getting a firm hold and remaining unique takes time and hard work. In the present era of internet, there can be many awesome ways travels website design, travels digital marketing ,travels CRM, etc .. to dominate the competition in the travels industry! Let’s look into it:

  1. E commerce website

Owning an E commerce website is the first and foremost step in leaping forward in the travel/ domestic industry. Having a dynamic and simple website can definitely gift you more traffic and reach. Make sure the wordings in your site is positive, catchy and meaningful.  When you are trying to establish an e-commerce website on travel industry, make sure that:

  • The contact details of hotels/ resorts are valid and reachable
  • Give the exact locations
  • Make sure about the offers available and are valid
  • Give full information on the visit, locations and places of interest

Having sufficient content which can make the audience look at it for a while is very important. Keep in mind to have authentic and proper content. One more thing is to have accounts in social media and a connection link from the site. Inculcate the possibility of instant response through a live chat facility on the site. Everyone relies on a consistent design and do make sure yours is one. There should be a proper system maintained to track the visitors and their booking (online booking option should be enabled).

Giving a chance of starting a Mobile App for your site will also help in dominating the industry with such fast access by the customers. Recent studies shows that almost 85% of the international travelers opt for a mobile App than a website. Due to the increased advent of smart phones, all sites are rebuilding themselves to have an App of their own.

  1. SEO the star!

Search Engine Optimization can make your website active and visible in searches. It can give you an extensive opportunity of branding yourself in a more effective manner with your own content. It makes you famous in social media as well. Who doesn’t like an error free site? Social media like Facebook has great potential in taking you to the top level. It helps you connect with your clients and answer queries instantly. You need to make sure you are on the right social media to track your target audience.

  1. SEM

Search Engine marketing has tremendous reach beyond your imagination. The services or facilities under SEM can be very beneficial such as:

  • Paid listing
  • Paid search advertising
  • Pay per click
  • Cost per click
  • Cost per thousand impressions

Google Ad words can definitely make a difference in the outlook of your travel business.

  1. SMM

Social media marketing is the new term of effective and organized marketing. It can help you become famous in very short span of time. Facebook ad campaigns of AED 20 can give you at least 8 to 12 enquiries daily. You can encourage your customers daily by posting images, descriptions and offers related to your business. Focus on the type of audience you need, area and language. According to the selections changes can be made and effective ads can be created.

There are other Social media Apps such as Twitter, Instagram, and LinkedIn etc. You just need to be tricky with the words and up to date on posting, rest is history!

All these are your 5 gems of shining brighter in travel industry. Get a chance to build your own empire by adopting the new trend!

  1. CRM

Customer Management System makes you run the business properly. Wondering what it is? It is the easiest method to keep track on your customers and update the information instantly. It can help you in keeping:

  • A proper customer database
  • Can give access to various users by giving unique password
  • Constant track on the customers via chats or e-mail
  • There can be information archives
  • It gives an easy analysis of data
  • Easy appointment fixing, contacting people as per schedule and updating information

Give a surprise to your customers by providing relevant and interesting information every time and maintain the loyalty always which brings them back to you for travel booking.

So what are you waiting for?

SPEED IT UP!

09

Sep

Do you have a website? Have you checked the loading time of it? A slow website reduces the page views and conversions. A Recent study shows that 47% of the population expects the web page to load in seconds and 40% of people leaves the page if they find it slower. Aren’t you bit concerned now? Don’t worry! We can give you tips to improve the speed of your site.

Try reducing HTTP requests!

Referring to Yahoo, 80% of a Web page’s load time is spent downloading the different pieces-parts of the page: images, style sheets, scripts, flash, etc. An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render. To be frank, it is very annoying and sometimes most of the displays won’t be accessible.

Some suggestions to solve this issue:

  • Make sure the number of elements on your page is less.
  • Make use of CSS instead of images whenever and wherever possible.
  • You can try to combine multiple style sheets into one.
  • Cut short the writings and put them in the footer.
  • Always remember to make it simple and easily understandable.

Cut short the response time

Check your site’s speed in Yslow or Google Page speed tools. It will give you an idea of how fast or slow your site is. Take a serious look into that and do the needful.

Not make it bulky

High-quality contents are often 100kb or more. Obviously, they’re very bulky and slow to download. The best way to speed their load time is to zip them—a technique called compression. It decreases the bandwidth of your pages, thereby reducing HTTP response. Gzip tool is apt for this.

Enable browser cache in your site

Whenever you visit a website, the elements on the page you visit are stored on your hard drive in a cache, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server. It helps in reducing the time taken for searches by the visitor.

Go for minimalism

We know that WYSIWYG resources make it easy to build a Web page, but they may create messy code—and that can slow your website considerably. Every unnecessary piece of code adds to the size of the page, it is always to keep the page less complicated.

Wise use of images

Give your focus to size, format and the src attribute of images. Make it small, try to use the JPEG or PNG format and make sure you use the GIF’ which are small in. At last get the codes right! Isn’t it simple? Next time try to give attention to these concepts.

Reduce the use of plugins

Too many plugins can definitely reduce the speed of your site and can create a bad impact on viewership. Try selectively disabling plugins, then measure the server performance. This way you can identify any plugins that harm your site speed.

These are some of the tips to get rid of a slow

ENGINEERING? NOPE! SOCIAL ENGINEERING!

26

Aug

Haven’t you just checked your Facebook? Yeah! And Instagram? The answer will be yes! We are addicted to the new trends of getting socialized and nobody can be blamed for that. Have you ever thought of giving your vital information before signing up for those sites?

We are all living in the internet era of socializing and may not be aware of the term ‘social engineering’. In simple words, it is the indirect manipulation to collect personal and important information from people and making use of it. For online purchases and account creations, your e mail Id and password will be asked. In case we are not ready to provide, our access will be denied. Usually, we tend to give the information because none of us have the required time to sit and read the long list of terms and conditions.

There are many risk factors involved in social engineering that people can easily hijack your information and make use of it. One of the major ways to utilizing the information is via E mails. We may just click on the attached documents and download it. It may contain the virus to take over the entire information on your phone or personal computer. In order to give it back, you may need to pay the required amount demanded by the hacker.

Another method to collect the information is by making prank calls by which the person, on the other hand, asks for the PIN number and other details just by mentioning your name. Your phone number and e mail Id can be accessed by any person from telephone directories or elsewhere. The tricky part is that when they speak so convincing, we will just pass on the information which will end up in losing your money.

Online contests, messages as ‘you win one million’, sign in to get a free laptop etc. are all fake information and we need to be very careful in clicking such links and downloads. The best method is to have difficult passwords and change it for various accounts. In case you are dealing with online e payments, make sure it is genuine and do not share the information with anyone. None of the banks will call up and ask for the PIN from its customers because it belongs to them only. In case you get the calls as threatening, do not hesitate to call the police and ask for help.

Give a bit of attention to the things you do in daily life and avoid the risk factors of getting manipulated by a stranger! Be smart and act smart!

KOTLIN GETS QUOTED!

08

Aug

The brand new news for Mobile App developers is the launch of ‘Kotlin’! Wondering what it is? Kotlin is the official programming language for Android development. It is built by Jet Brains, the company behind tools like IntelliJ. It runs on the JVM (Java Virtual Machine) and it’s already possible to use Kotlin and many other JVM languages for Android development. What makes Kotlin special? Yes! There is an explanation for that as well. Kotlin is expressive, concise, extensible, powerful and interesting to read and write. It’s amazing features helps in making Android Apps healthy and performing by default.

Apart from that, Kotlin works side by side with Java and C++ on Android. As an added advantage you can keep your existing code and continue to use the various Android libraries and incrementally add Kotlin code to your projects. It is not a replacement for existing Java and C++ but only an additional language. Kotlin plugin can be downloaded for the Android studio. You can call into the Java language from Kotlin, and you can call into Kotlin from the Java language. In short it is a two-way process.

As per Google, Kotlin is an open sourced project under the Apache 2.0 license, as a luminously designed, mature language that can make Android development faster and with more fun. Kotlin tools will be encompassed with Android studio 3.0 by default, and Jet Brains and Google are assuring to support the language going onward. Kotlin as a language has a lot of similarities to Java in structure its object oriented and statistically typed and designed for similar problems Java solves. As referred as a clean slate, Kotlin adds a lot of nice features such as a much cleaner syntax, ideas from functional programming and other enhancements over Java. The news has received wide acceptance from the audience so far and everyone is waiting to try it out.

YouTube: Your best companion for promotions!

26

Jul

Do you know that YouTube is the second largest search engine in the world after Google? There are billions of viewers who visit YouTube every month. It is obvious that it gives a chance to boost up your company. Video marketing is an integral part of online marketing which is gaining much prominence in the present time. If you have a strong YouTube presence, you can have an incredible impact on your brand reach. There are some of the factors that can influence YouTube ranking.

Provide the right types of videos:
Choosing the right content for the videos adds viewers and improves the reach. Make sure your content is connected to one or the other thing. For example, it can be an emotional video which expresses a self-portrayal of someone‘s life. It gives a major impression about establishing a brand. On the other hand, it can be an educational video too. It will be very easy for a person to learn something through a video than to read and find about it. If your company is about automobiles, there can be a video related to automobile engineering or engine efficiency.

Make it simple and understandable
There is no necessity for including difficult terminologies in the video content. The basic psychology of why people are opting for videos is mainly because of understanding things in a simple manner. To make it attractive, use logical tags which are trending, create a proper description for the video and try using closed captions or uploading a transcript.

Make people act through your video
There is nothing to get confused too. There can be a strong message or call for action that can be communicated through your video. For example, if it is gifting to your loved ones, there can be a beautiful video to give time to your dear ones. In a much simpler way, create something as ‘attention seeking.’

Create videos based on customer values
To do this, you need to be sure about who you are targeting to. This can be a specific community or a wide audience. Promote the video throughout your own networks to begin accumulating views.

Promotion
This is one of the prime factors which can push your brand to the top priority list of googling. Make sure that the video is connected to an official blog or to your official website.
Videos can create a break through to the market which we are focusing at. This can really help in maintaining a fixed position in the industry. There needs to be a specific YouTube channel for uploading new videos related to your establishment and make sure that the videos are not dragging or too lengthy. Whenever people are commenting on it, it is necessary to give a reply to them and answer queries properly.

INSTANT INSTAGRAM

23

Jul

Who doesn’t like clicking pics? At the same time all of us love appreciation, don’t we? Instagram is one of the easiest social media App to establish yourself in an effective manner. Instagram is an App which helps you in posting photographs, images and videos. The recent study shows that there are more than 150 million users in Instagram who are between the age groups of 18 to 35. It can be mentioned as a simplified version of Facebook. Here are some tips for you to strengthen your presence there.

Square it!
There are many photo editors available now and make your pics square! This attracts and gives a clean look to the images and adds more viewers. One of the advantages of squaring the images is that of reduced chances of cropping and an impression of fuller images.

Always use a short link!
If you want to make sure your uniqueness and trend, create a personalised link and connect it to the Instagram profile. If you are trying to establish a business firm, then do not make it in the name of a single person but the company.

The Hashtags#
Hashtags are the very new style setters available on the internet. Try searching for the trendy hashtags. This will automatically bring up your profile and shows up in the search results.

Channelizing the traffic
Okay! Now you must be thinking about increasing the viewers and followers in your Instagram. Here is the solution. You can ask for the e mail Id’s of your followers and personally message them. It can give a positive impact on speaking directly to the people.

Mix and match
Try adding up videos along with the images. Try to select impressive and attractive videos which can catch the attention of viewers and audience.

Connect it to the real life
Connect your story to the real life incidents and make it look more real. Don’t fill it up with too much of artificiality and pompoms which makes it look bit unbelievable.

Be creative in content writing
Make sure that your content is share worthy because it increases popularity. Be aware of the hashtags and language you use in the App as well.

Get in touch with influencers
Look up for the people who can help you to promote your profile and get in touch with you. We can try going for cross promotions which means both of you promoting each other’s products or profile. This increases credibility in the audience.

Be organized
Be prepared to host a campaign or promote an event via your profile and list up the important days coming up on the upcoming months. Prioritize things according to the type of products and business you are doing.
Still waiting? Let’s start working our marketing ideas through Instagram!

DIGITAL MARKETING: THE NEW FUNDA OF BUSINESS!

17

Jul

We are all evolving through the world of technologies, innovations and up gradations. Are you actually aware of the impact of digital marketing? Are you still stuck up with the traditional way of establishing yourself? Haven’t you thought about getting famous through the new media? There is only one answer to all these questions; pull up your sleeves and get in touch with the digital marketing.

The recent trend for getting deep rooted business establishment via digital marketing has influenced people in various fields. Some of the features have to be taken care before stepping into the stream of digital marketing. Some of them are:

digital marketing

Make sure it is mobile friendly

Almost 90% of the clients are using mobile phones for their daily transactions. So when we focus on promoting our site or business through the new media, it has to work with ease in mobile phones and tablets. This increases the site traffic and people gets to know about you more.

Make it organic

No! Not that organic food! It is about bringing your site up front in web searches by optimizing it. This helps the search engines to find your business firm or website easily and can connect to the user who checks for related items. SEO and SMM will definitely increase the website visibility.

Let’s market the content!

It is one the most effective factors in digital marketing. Getting linked with a blog can provide the visitors with fresh and relevant information. This can actually encourage the visitor and indirectly influence them to visit our site.

Make it social

Social Media Marketing is one of the hit lists of new media marketing. It makes sure your branding among your competitors. It shares the updated information about your company and distributes the products and services in an easier manner. Facebook, Twitter, Instagram, and Linked in etc. helps you reach in top priorities if you are clever enough to grab the opportunity.

So you must have got an idea about what it is all about. Last but not the least, make sure that important ingredients are already in your hand to make the magic. Wondering what they are? It’s not that difficult!

Just make sure that your website is flexible and reliable and it has an updated blog, refreshing and proper guide lines to the visitors, building up trust and getting a steady stream of customers through regular posting in social media and YouTube, engage your viewers who are interested in your site and always give something extra, make up a cool social face for your brand to develop relationship with your clients and well-wishers, there should be a track for your viewers number and site traffic, and at last try to encourage e mail marketing to make sure you are genuine and trust worthy. That’s all and try this new trend, if you haven’t done it so far! Don’t we need to be upfront in this techie world?

FOLLOW YOUR SERVICES LIKE A SHADOW USING GOOGLE REMARKETING

01

Jul

Are you looking for online advertising that reaches maximum audience? Then you are at the right place. Google Adwords remarketing is one of the methods of online advertising which allows sites to show targeted ads to users who have already visited their site. It targets the previous visitors to witness the same ads while Past visitors will see these ads while they are browsing the web or watching YouTube videos. This paves the way for coming back to your brand or site for once more.

It is more or less like remarketing which can get back to your targeted audience. Once a viewer had already seen your site has higher chances of coming back to it if they find the ads again and again. If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories. This can definitely improve the conversion rates as well as ROI.

When a small research has been done on Google display network, it is reaching 92% of all internet users in the USA. Likewise when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. This will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly you can therefore increase ad relevancy and lower your cost per click.

Google ad retargeting is a very powerful online marketing technique which allows you to stay connected with your target audience, even after they leave your site. This really helps in promoting your business in many ways. When displayed on multiple platforms, the branding becomes much stronger and it is more visible to the people. Once the brand is been established properly, the trust becomes a prominent factor here.

Star of the Month – May 2017 | Alwafaa Group

12

Jun

Alwafaa Group announces star of the month and team of the month awards

Enthusiasm, unity and hard work can show magical outputs! That is exactly Alwafaa Group is trying to showcase, one of the leading IT solutions company and Best Digital Agency in Dubai, UAE. Our active and energetic team are proving themselves better every day. To encourage them to improve more, the awards of best performer and the best team is awarded every month. After the intensive selection base on the criteria given, the ‘star of the month- May 2017’ goes to Mr. Bibin Mathew, Team Lead of Web Design and Development. On the other hand, the Best Performing Department Team also won by the Web design and Development Team.
Star of the month – May 2017
Mr. Bibin Mathew
Designation: Team Lead
Team: Design and development
Best Digital Agency in Dubai
Team of the Month – May 2017
Ebini Bijoy: Manager
Bibin Mathew: Team Lead
Rahmathullah: Web Developer
Soofiya Samad: Web Developer
Vineesh: UI/UX Designer
Shavad: UI/UX Designer
Sooraj: Web developer
20170610_182354

Alwafaa Group conducted Iftar Party & Birthday celebration of Our CEO Mr.Muneer on May 30 at the Office

01

Jun

Alwafaa Group conducted Iftar Party & Birthday celebration of Our CEO Mr.Muneer on May 30 at the Office.
Our Management organised the Iftar Party along with his Birthday celebration.
Alwafaa staffs along with their families were invited for the Iftar party and Dinner.

We celebrated Sir Muneer’s birthday with a cake cutting ceremony with his family and Whole Alwafaa Family.
The iftar party consisted of delicious and tempting eatables. In Ramadan, all the Muslims have fasted from early morning to the sun dusk evening.

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