Exceedingly quantifiable and profoundly successful, performance marketing drive customer activity. Ensure that your advertising is driven by rate of profitability. Alwafaa Group, is the top google adwords company in Dubai gives creative research, the most recent innovative headway in data optimization and reporting and we ensure the absolute best results.

What is SEM?

Search engine marketing (SEM) is a form of online marketing which make your website maximum visible in search engine by researching, positioning and submitting which will increase traffic towards your website through organic shares with paid promotion. SEM helps you successfully target users of search engines, via Promotions (paid) links in search results in addition to organic search to send targeted traffic to your website

Why Alwafaa Group?

Our SEM professionals will upgrade your digital promotional spend over all channels. We are fixated on conveying the absolute best execution out of your ads. We are Google Partner and provide high quality & flexible solutions.

Are you searching for a reasonable and affordable online marketing solution which gives you guaranteed results? Alwafaa is your right choice!


AdWords is a service by "Google for businesses" to display advertisement on Google and its own advertising network. The AdWords program enables businesses to set a budget for advertising and the payment is based on the impressions and clicks. Companies that use AdWords can create relevant ads using keywords that people search on the web using the Google search engine.

The ultimate purpose of this is to keep the website on top of the chart to get maximum traffic, through which you attain maximum business growth.

AdWords Service Includes :

  • PPC Competitor Analysis - We find out your competitors that are advertising with Google and instantly see which ones are spending the most money and where
  • Keyword Research and Selection: We periodically perform keyword research as a best practice to ensure our campaigns are employing the appropriate keywords.
  • Creative Development: We write custom and unique creative (titles and descriptions) to help maximize clicks.
  • Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site-level conversion.

  • Advertisement Submission: We will upload and submit the keywords and associated creative content for approval.
  • Account Settings: We will establish and continuously monitor your campaign to maximize business goals.
  • Monthly Analysis and Reporting: We perform a month-end analysis of campaign performance including individual keyword clicks and performance trends, which you will conveniently receive on your inbox every month.
  • Campaign Improvements: We will suggest and implement campaign improvement, including changes to title/description, mobile number and keyword list modification.


Retargeting, also known as remarketing, is a form of online advertisement that will help you keep your brand in front of bounced traffic after they leave your website or services. Retargeting is a cookie-based technology that ‘follow’ your target audience all over the Web.

Alwafaa does the following Retargeting Services:

Website retargeting is the process to show your advertisements to the people who have visited your site and left without converting. It is an effective process to bring your visitor back to reduce shopping cart rejection, boost conversions and to drive brand awareness.

CRM retargeting is a technology which is used to show your advertisements to users based on their email address. From these custom audiences, based on their emails, we will show your advertisements.

Social media retargeting is displaying advertisements on a social media account window to those people who visited your site without converting. Social media retargeting will be specific about where your ads are shown.

Search retargeting is a technology to reach our advertisements to users who have previously searched for keywords that are related to your business and those that have never visited your website. Search retargeting is a great option to reach users for their initial search because it targets recent interest and hence it is highly effective. Search Retargeting can be done on Facebook and on the web.