Digital marketing is the coupling of all kinds of marketing efforts with the use of digital media. This is an attempt to use electronic devices to market product or services in the most tactical way. Digital marketing connects the business with target group of customers through various digital channels such as search engines, social media, email and website etc.
Digital marketing focus on the customers and meet them at the places where they are mostly found. With online marketing products or services are met by the right customers at right time. Placing adverts to set up this perfect meet up of right customers with product and service is arranged by marketing experts.
Digital marketing starts from the website of the company and then digital adverts, email marketing, online brochures, Paid online advertisements etc. Digital marketing is the integrated effort of experienced content writer, social media marketer, email marketer, SEO specialists etc.