Search Engine Marketing is a mode of online marketing through which paid publicity of websites are made by improving visibility in search engine result pages. With this process maximum website traffic can be generated in a way to meet marketing return on investment. SEM can be divided into two categories. Organic and paid- Organic SEM is the natural way to earn website traffic through SEO’s where as in paid SEM we will use different search engines as a medium for adverts.
Different SEM medium: