Influencer Marketing – A trending strategy

Influencer marketing is a trending concept in the Marketing strategies of today’s businesses. Recent research revealed that influencer marketing is used by 72% of companies in the market. Also, 42% of companies cited influencer marketing as one of their primary channels to attract target groups.

Compared to content marketing and other digital marketing efforts; overreaching strategies, influencers remain as opposed to this strategy. Around 48% of the companies believe in influencer marketing. More than three-quarters of marketers agree that, in the coming three years, this is going to set trends in marketing. Furthermore, the channel looks to set record levels of investment, with 76% planning to increase their influencer marketing budgets during that time.

Business performance in the post-covid era requires more push and pulls in marketing strategies. As the pandemic has greatly accelerated brands’ shift towards the digital marketplace, adopting a digital-first approach that could offer huge potential rewards, will stand out in the increasingly competitive crowd. Winning the trust and love of the target audience, and evolving to a stage where digital space is utilized for best will take organizations to next level.

Counting this, as further data privacy regulations roll out alongside the demise of third-party cookies and the launch of iOS 14.5, traditional marketing tactics will become prohibitively costly where they even remain possible. While this move to a privacy-first mentality is largely a victory for consumers, it will leave many digital marketers scrambling to find substitutes for strategies that have historically relied on users’ behavioral data.

As there are more audiences naturally segmented in consideration to the positives or benefits of the influencers they choose to follow, brands with an in-depth influencer strategy can circumvent limitations on behavioral tracking. Also, the influencer content is seen as most authentic as well. Building trusted consumer relationships with influencers that share their interest will add more benefits to organizations.

Alwafaa Group is a complete IT solution provider in UAE popular for E-Commerce Solutions, Digital Marketing (SEO,SEM,SMM), Mobile App, Website Design and Development, Hosting Solutions, Software Development, and more.The company has also bagged various awards and recognition and is best rated digital marketing company in UAE via google review parameters and customer testimonials.
“Recognitions elevates our enthusiasm and are adding more responsibility as well. The trust and faith in Alwafaa, will never go disappointing when these kinds of awards and achievements get added to our cap- said Mr. Muneer CEO of the company.
Over the past 18+ years, Alwafaa has added remarkable contributions in the industry with cream layer expertise and is continuing to spread excellence in customer-oriented website development, powerful web hosting, digital marketing, mobile application development, and more customized technology solutions.