Social Media Marketing

#SocialFacts: Do We Actually Know How to #HashTag?

What is #hashtag?

It is a word or a phrase use to identify a message on a specific topic that comes before a hash sign. If promoted by enough individuals, can “trend” and attract more individual users to the discussion.

 When hashtag started?
#hashtag started way back in 23rd of August 2007 first used in a tweet by a former Google developer, Chris Messina.

Fun Facts on #Hashtags

  1. Numbers only is not allowed to hashtag otherwise it will not be hyperlinked
  2. Words with numbers can be incorporated in one hashtag, e.g. #alwafaadubai2019
  3. If you have hashtag one word e.g #mydubai, another same word will not be hyperlinked.
  4. Hashtags are not case sensitive; a search for “#hashtag” will find “#HashTag
  5. Languages which do not use letters are handled slightly different.
  6. The misuse of hashtags can lead to account suspensions. Twitter warns that adding hashtags to unrelated tweets, or repeated use of the same hashtag without adding to a conversation, could cause an account to be filtered from search, or suspended

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Facebook to integrate WhatsApp, Instagram and Messenger

Facebook – the rad dad for social platforms plans to integrate the supreme social media like Instagram, WhatsApp, messenger messaging platform to one.
Later in the last night, Facebook discloses the long term plan to Newyork Times and to BBC, The personalized makeover of Facebook will be a great mark in the social media messaging system.
This will be an add on and a new strategy for Facebook’s open advertisement and target ads to reach into lot more
If and all the change happens Facebook will be a hard end competitor to Googles messenger and Apples I messenger services
This will be a breakthrough in the field of technology enhancement and social connectivity through full access and simplicity sources.
The head team and coworkers are running behind the upcoming project said Mark Zuckerberg. Through this making, the possibilities to activate the fake and irrelative accounts in all the platform will be going down the ratio. –  Read More

Source: BBC


Haven’t you just checked your Facebook? Yeah! And Instagram? The answer will be yes! We are addicted to the new trends of getting socialized and nobody can be blamed for that. Have you ever thought of giving your vital information before signing up for those sites?

We are all living in the internet era of socializing and may not be aware of the term ‘social engineering’. In simple words, it is the indirect manipulation to collect personal and important information from people and making use of it. For online purchases and account creations, your e mail Id and password will be asked. In case we are not ready to provide, our access will be denied. Usually, we tend to give the information because none of us have the required time to sit and read the long list of terms and conditions.

There are many risk factors involved in social engineering that people can easily hijack your information and make use of it. One of the major ways to utilizing the information is via E mails. We may just click on the attached documents and download it. It may contain the virus to take over the entire information on your phone or personal computer. In order to give it back, you may need to pay the required amount demanded by the hacker.

Another method to collect the information is by making prank calls by which the person, on the other hand, asks for the PIN number and other details just by mentioning your name. Your phone number and e mail Id can be accessed by any person from telephone directories or elsewhere. The tricky part is that when they speak so convincing, we will just pass on the information which will end up in losing your money.

Online contests, messages as ‘you win one million’, sign in to get a free laptop etc. are all fake information and we need to be very careful in clicking such links and downloads. The best method is to have difficult passwords and change it for various accounts. In case you are dealing with online e payments, make sure it is genuine and do not share the information with anyone. None of the banks will call up and ask for the PIN from its customers because it belongs to them only. In case you get the calls as threatening, do not hesitate to call the police and ask for help.

Give a bit of attention to the things you do in daily life and avoid the risk factors of getting manipulated by a stranger! Be smart and act smart!


Who doesn’t like clicking pics? At the same time all of us love appreciation, don’t we? Instagram is one of the easiest social media App to establish yourself in an effective manner. Instagram is an App which helps you in posting photographs, images and videos. The recent study shows that there are more than 150 million users in Instagram who are between the age groups of 18 to 35. It can be mentioned as a simplified version of Facebook. Here are some tips for you to strengthen your presence there.

Square it!
There are many photo editors available now and make your pics square! This attracts and gives a clean look to the images and adds more viewers. One of the advantages of squaring the images is that of reduced chances of cropping and an impression of fuller images.

Always use a short link!
If you want to make sure your uniqueness and trend, create a personalised link and connect it to the Instagram profile. If you are trying to establish a business firm, then do not make it in the name of a single person but the company.

The Hashtags#
Hashtags are the very new style setters available on the internet. Try searching for the trendy hashtags. This will automatically bring up your profile and shows up in the search results.

Channelizing the traffic
Okay! Now you must be thinking about increasing the viewers and followers in your Instagram. Here is the solution. You can ask for the e mail Id’s of your followers and personally message them. It can give a positive impact on speaking directly to the people.

Mix and match
Try adding up videos along with the images. Try to select impressive and attractive videos which can catch the attention of viewers and audience.

Connect it to the real life
Connect your story to the real life incidents and make it look more real. Don’t fill it up with too much of artificiality and pompoms which makes it look bit unbelievable.

Be creative in content writing
Make sure that your content is share worthy because it increases popularity. Be aware of the hashtags and language you use in the App as well.

Get in touch with influencers
Look up for the people who can help you to promote your profile and get in touch with you. We can try going for cross promotions which means both of you promoting each other’s products or profile. This increases credibility in the audience.

Be organized
Be prepared to host a campaign or promote an event via your profile and list up the important days coming up on the upcoming months. Prioritize things according to the type of products and business you are doing.
Still waiting? Let’s start working our marketing ideas through Instagram!

Group Video Chat From Facebook Messenger: Social Media News

Group Video Chat From Facebook Messenger: Social Media News

Source Link:

Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it simple and seamless to stay connected face-to-face.” With this new feature, users will be able to turn group chats into face-to-face conversations “no matter where [they] are.” iOS users can also add all of the 3D masks that were added to Messenger last week to their videos. Group Video Chat on Facebook Messenger is rolling out now to all Android and iOS devices and the desktop version of Messenger globally.

Facebook Messenger rolled out a new Group Video Chat feature on Android, iOS, and the web.
Instagram Adds Customizable Stickers to Stories: Instagram introduced “a set of tools to help you add context and creativity to your story: stickers, holiday fun and more.” Once users take a photo or video on Instagram, a new sticker button will appear alongside the text and drawing tools. With a tap, a selection of customizable stickers for the weather, current time, location, and the holidays pops up and can be added to your image or videos. The new customizable stickers are available to all users as part of Instagram version 10.3 for both iOS and Android.

Facebook Introduces Live Audio: Facebook introduced “another way to go live on Facebook” with Live Audio. This new format allows publishers that “want to tell a story on Facebook with words and not video” to go live with audio only. Live Audio also provides broadcasters with another option for “connecting with audiences in real time” from areas with low connectivity. Just like with Live Video on Facebook, listeners can “discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast and easily share with their friends.”
Facebook is currently testing Live Audio with a select number of partners such as BBC World Service, LBC, Harper Collins, and authors Adam Grant and Britt Bennett. The network plans to make Live Audio “more broadly available to publishers and people” by earlier next year.

Facebook introduced a new way to go live on Facebook with Live Audio.
Twitter Fixes Reporting Error for Video Ad Metrics: Business Insider reports that “a bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%.” Twitter proactively informed affected partners of the discrepancy, fixed the error, and issued refunds for over billing on video ad campaigns that ran between November 7 and December 12. “Given this was a technical error, not a policy or definition issue,” Twitter states that it’s “confident that [the issue] has been resolved” and will continue to monitor its systems for any future errors.
Facebook Live Updates Mentions App: Facebook Mentions app, which enables public figures like athletes, musicians, journalists, politicians, and others to easily connect with their audience on Facebook, is adding several new live broadcasting features including live video drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools. These new features are rolling out “in the coming weeks” and will be available to all Mentions users.

Facebook Mentions is adding several new Live broadcasting features such as drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools.
Facebook Rolls Out Colored Backgrounds on Text Status Updates: Facebook rolled out a new feature that “lets users select a color that appears behind their text status in place of the normally-white background.” There are several options for colors including some with “an Instagram logo-style color gradient” for a “more stylish and modern” look for your Facebook updates. TechCrunch reports that colored status backgrounds are “rolling out globally over the next few days.” Currently, only Android users will be able to create them, but all iOS, Android, and web users will be able to see them in the news feed.

Facebook Releases Guide for Page Moderation and Management: Facebook Business published a quick guide for page owners and admins that “includes tips… on how to report, block and prevent abusive activity, respond and manage comments and moderate and post important content.” In this resource, Facebook provides an overview of the tools and features currently available for page managers and offers advice on how to best manage your business page interactions and presence on Facebook.

Facebook Business published a guide with tips on how to report, block, and prevent abusive activity; respond to and manage comments; and share important content on your page.
Facebook Launches Messages From Facebook: Facebook launched a new marketing program called Messages from Facebook that invites people “to share and talk about events and moments that are happening in their communities and around the world.” These shareable messages now appear as large, colorful cards at the top of the news feed and highlight a specific event or moment. This new feature gives people ways to connect and share with friends during holidays and events, discover fun and interesting cultural moments, and celebrate notable moments in history. TechCrunch reports that this new feature is “a brand and marketing initiative” for Facebook only, and at this time “advertisers cannot sponsor these messages.”

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