Are you looking for online advertising that reaches maximum audience? Then you are at the right place. Google Adwords remarketing is one of the methods of online advertising which allows sites to show targeted ads to users who have already visited their site. It targets the previous visitors to witness the same ads while Past visitors will see these ads while they are browsing the web or watching YouTube videos. This paves the way for coming back to your brand or site for once more.

It is more or less like remarketing which can get back to your targeted audience. Once a viewer had already seen your site has higher chances of coming back to it if they find the ads again and again. If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories. This can definitely improve the conversion rates as well as ROI.

When a small research has been done on Google display network, it is reaching 92% of all internet users in the USA. Likewise when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. This will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly you can therefore increase ad relevancy and lower your cost per click.

Google ad retargeting is a very powerful online marketing technique which allows you to stay connected with your target audience, even after they leave your site. This really helps in promoting your business in many ways. When displayed on multiple platforms, the branding becomes much stronger and it is more visible to the people. Once the brand is been established properly, the trust becomes a prominent factor here.


Online world is shocked after the warning information from UAE Telecommunication Regulatory Authority (TRA) this Saturday regarding the cyber-attacks. A new group of hackers had entered in the scene, commonly known as ‘wannacry’. Once the victim clicks on the links from unknown sources, the worm/ virus attacks the entire system and encrypts files. All files remain locked and inaccessible. This is affecting various institutions all over the world in a short span of time. It is really pointing fingers at the security of online platforms which is the source of many business co-operates all over the world.

As per the Facebook screenshots of NHS computers, the hackers leaves a message like “Oops, your files have been encrypted” on the screen. Then the information related to the required amount to be paid for the unlocking will pops up. The first payment due will be for 3 days and if they fail to pay, the amount doubles. In case no reaction from the victims, the files will be deleted. It is a very serious issue that many files will be costing a lot and may be concerned with the key security of the company.

According to Kaspersky researcher Costin Rain, there are 45000 attacks cited in 74 countries. Since the worm spreads so quickly, the affected cities number can be more. It is spreading worldwide and targeting random places for the attack.  The technique used by the hackers is called ransom ware’ which automatically encrypts the files once clicked on the link which is send via mails.

Recent reports from Britain shows the attack on hospitals which badly interrupted ambulance service, immediate shut down of computers and delaying of operations. This was reflecting the brutality of the hackers who literally played with the lives of people in hospital.

On the contrary a researcher had accidentally found the ‘kill switch’ which can prevent the spread of the ransom ware. But it cannot be useful for the systems which are already affected. At least it can help in further spread of the virus by updating it. Still, it can be re structured by the hacker by changing the coding. As per Kaspersky, a team of hackers named ‘shadow brokers malware’ had discovered the flow from NSA in 2016 itself. Unlike other attacks, the malware is spreading primarily from machine to machine and not only by email.

Every government is sending alert notices for co-operates to be aware of the new threat to security. Clicking on the emails from unknown sources has to be avoided completely to make sure safety of your files and documents.

Why SMEs should take digital marketing seriously???

In today’s digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that are popularly known as Small and Medium Enterprises (SME’s), and if you really want to exist, let alone succeed and grow, you need people to know about you.

You also need people to become aware of the services and products that you have to offer – and how these offerings can help them improve their life. While age-old methods of advertising on billboards, newspapers, and TV are still available, if you wish your name to spread like wildfire, the only way out is going online.

Marshall Goldsmith says, “What Got You Here Won’t Get You There.” In other words, if you do not change the steps for doing something, you will keep getting the same results. Although the business practices you followed helped you reach the stage you are at, if you really want to grow your organization, you need to try a different approach. It is critical for you to understand that today people use services such as Just Dial – or simply Google – on their mobile phones a lot more than they pick up the voluminous, not-updated since ages copy of Yellow pages. This means that if you are not visible online, you will lose out.

Creating an elaborate, complex website requires time, effort and money. To create an online presence, it is suggested to first buy a domain using a service as Go Daddy and create a simple website page, and link it to all services that promote your businesses.

With the eCommerce boom, the online nature of conducting business, and online marketing to support them, even small business owners are gearing up to make their own space in the market. That said, sadly, many small business owners feel, “Online marketing does not work for me because my customers are not online.”

This is far from the truth. In fact, it is actually the opposite.

Once you have a strong online presence, you will gain new online, or in-person, consumers. With the massive presence of Google and Facebook, even if you use them for promoting your goods and services in the local region, you can reach a large number of potential buyers online – quickly.

This becomes all the more critical if you happen to run a retail store. If you are happy being the “neighborhood kirana” store, it does not matter. But, if you want to become a bigger store with a brand recall value and grow in size, you do not really have much of a choice.

There is – and should be – no iota of doubt that you need to know, and do something, about implementing digital marketing practices to beat your competition.
Getting a website has almost become fashionable these days. And it is a good thing. However, for businesses, it is not enough to just build a site and leave it at that. What is required is to market it digitally in a way that the search engine of the site is optimized, and the customers are able to interact and transact with you easily.

Though a few – a minuscule few – have started to take cognizance of the need and importance of digital marketing, a huge chunk of “traditional” business owners still are focused on making money and minimizing expenditures. They do not have the time, resources, or energy for such things as digital marketing.

Of course, I am not denying that making money and minimizing expenditures is something that should not be focused on. No one can. However, it is a well known fact that the more you invest, the more returns you can generate. Even the Bible says in 2 Corinthians 9:6-7, “Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously.” To reap bigger and better ROI, first you need to identify, and invest properly in something that will help you inch closer to those returns.

You may say – “OK, I get it. So I need an online presence, and I also need digital marketing. How can Digital Marketing help me grow my business?”
Well, here are a few benefits:

Most importantly – it will help you and your business to exist and survive – Online! It helps you compete on the same level as other SMEs with both of you being online. It saves costs as online content lasts a whole lot longer than newspaper or hoardings.
With savings going uphill, you end up generating better profits. It helps you avoid the expenses to be made towards middlemen. It creates a brand for your services, leading to a rise in your reputation.

Aided with continuation of better services, it helps you earn more trust. It will prepare you for the favorable onslaught of the Internet of Things that is right around the corner
It provides a better connect with the consumers. This includes customers who have now started using smart phones for searching and shopping for goods and services.

With changing expectations of customers and – more importantly – your competitors too going online, it’s time you rethink your business and organizational strategies.

Do you still want to be the local small business owner who says “I do not need online marketing”? Think again.


5 Must-Know factors affecting Google Ranking Rules in 2017

Google is continually updating their search algorithm and ranking criteria. The small scale- medium  business gets hit by the major algorithmic changes that have had the biggest impact on search. The layout itself of Google’s search pages (SERPs) has had  transformations since the beginning of 2016- like, four Adwords results at the top of the search results page instead of being displayed in the right-hand side of the page; the  searches matching the page title are no longer bold and featured snippets have been added.

Alwafaa Group, Dubai believes there is a better way to do digital marketing by closely watching the latest trends and google updates using the latest technologies and metrics.

In 2017 we can expect more changes. Google already confirmed new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Also, your search ranking will be affected if annoying adverts are popping up whilst you are waiting for a website to load.

Many other factors also affect to rank highly in the Google SERPs. Some important tips to increase your organic traffic in 2017  are listed below:

  1. Page Loading Speed


People expect your website to load instantly, slow page speed can affect the organic traffic adversely as no one has the patience to wait for more than 3-5 seconds while your page is loading. A survey by Kissmetrics revealed that 40% of website shoppers will leave a website that takes more than three seconds to load; so, if your website doesn’t load quickly enough, then you’ll miss many potential customers as they head off to your competitors. If your website is not having sufficient page speed, it’s time to get it fixed.   Gary Illyes from Google said that page speed of your mobile pages are very important when it comes to the google’s mobile-friendly algorithm.

think with google

The  Google Accelerated Mobile Pages(AMP) project helps publishers enable their pages to load quicker on mobile devices.

  1. Local results

Local results are now prominent in Google search and will only increase going into 2017. Nowadays people use the search engine on their mobile than desktop these days and that nearly one-third of all mobile searches are GPS activated.

This means it’s more important than ever for your business to have Google My Business set up so that you can appear in local searches.

Even if you have international level business, but have local offices, customers will be searching for these, so it’s important to have them separated out and indexed correctly too.



  1. Featured Snippets


Google has started displaying more featured snippets for search queries nowadays with an increased number of search marketers learning how to get their sites featured.

The featured snippets appear above the organic results with a link to the source, as a matter of fact, it’s better to have a featured snippet than having the number one result for that search query.

From our experience, in order to get a featured snippet, you have to be on the first page of the search result and should have rich content relevant to the user search query.


  1. Google to crack down on pop-ups

Google is about to release a change in algorithm to its mobile search results that penalizes websites using pop-ups.

Popups are very annoying when we open a website. They used to open up a plethora of windows on your desktop, but these days this type is mostly stopped by browser itself. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it


  1. Content

To rank well and get organic traffic from Google, you will need quality content on your site. Keyword stuffing will no longer work. Ever since the Google Penguin update on October 2016, as per Google’s Webmaster Central Blog  “signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank.” And this Penguin update made page changes in real time.




As well as letting us know what quality content is, Google clearly tells us to avoid the following content-related tricks:

Automatic content generation

Getting backlinks from spam sites

Creating pages with little or no original content


Sneaky redirects

Hidden text or links

Doorway pages

Scraped content

Participating in affiliate programs without adding sufficient value

Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets mark-up

Sending automated queries to Google

In their guidelines, Google makes it clear that they will take manual action against your site if it does not comply with its guidelines.


If you would like your website reviewed in 2017 to ensure you continue to rank well despite these changes, contact Alwafaa Group for a FREE website health check.

Factors to Consider in Developing Mobile App: Best Mobile App Development Companies in Dubai

Mobile users has had is increased its number recently due to its advantages and great user experience. Because of its extensive demand in the world market, giant companies like Apple, Samsung, Blackberry have developed different brands of mobile devices differ in sizes, design, and features.
Apart from devices, Mobile Apps became on trend as well. Mobile devices are very boring without mobile applications which provide different kinds of features and easy access to users.
What is a mobile application? Mobile App is a software application which was designed for mobile devices including tablets that provide different features. Some mobile apps are free to install and some are sold depending on its advanced features.
Recently, businesses include the software in terms of reaching their customer and showcasing their products and services at the same time, furthermore, after its introduction to the public, it gives more convenience to the users to access the particular products and services through the use of mobiles.
Now, old days have gone when companies used to rely on customers to find them, they are more interested to develop their own mobile app to connect with their target audience. When it comes to the mobile app in Dubai, experts say that a business app has to offer something of value to customers so that they find it interesting to download.
According to mobile app development Dubai experts, apps should provide something more than one-time-use information in order to be successful. Therefore, if you are planning to develop a mobile app for your business, following are few things which must be considered;
Friendly User APP –customers love to download such apps which help them make their daily life issues easier. For example, an app which allows users to order food is more useful than an app which offers information about restaurant operating hours and menu.

Developed by experts– It should be professionally developed by experts. Alwafaa Group Dubai is a professional mobile app development company that can help you in developing an interactive, user-friendly and affordable mobile app and gives you a complete support.

Add a description and be reliable – Content, description, and reviews are very vital in every app as it helps the people decide to download your app according to what they need. It should be in detail and easy to understand. Reviews will help you to gain people’s trust.

so that your audience can easily find you on the app store. Remember, you need to put in those keywords which are searchable so that more and more people can download it.

App test – Testing the app from top to bottom before launching will help you amend errors and become confident in presenting the app.

Develop a marketing strategy – After you have launched your app, people will not recognize it immediately as there are numerous apps are on track already before you. Plan your marketing strategies on how you will reach the right people who will surely download your app.

Best Tips to Use videos in Email Marketing Campaigns – Online Marketing Companies in Dubai

Utilizing video as a part of your email showcasing is an incredible approach to expanding your open rates and in addition the general engagement rate. It’s more captivating than utilizing pictures and content alone, yet many individuals are still uncertain about how to incorporate it in their email crusades.

As of not long ago, consolidating video and email has been testing and tedious. Not just did you need to discover a facilitating stage for the video, you additionally needed to make a custom thumbnail to incorporate into your email. In any case, with the beginning of HTML5, the openness of video sites such YouTube and Vimeo, and the ascent of open rates on cell phones, it’s currently less demanding than even to consolidate video in your email advertising effort.

Here are four approaches to utilize video to its maximum capacity.

The most effective method to Use Video in Email Marketing

  1. Teach Your Subscribers

A large number of us learn best when we see an item being used or when we can take after along a particular arrangement of guidelines. We incline toward visual adapting so utilizing recordings as a part of your email promoting effort is an extraordinary approach to teaching your group of onlookers and make it simple for them to comprehend the advantages of your item or administration.

The objective is to individuals enhance their efficiency propensities and help them begin on the correct foot with utilizing Nozbe. Despite the fact that the email is sent directly after you agree to a free trial, it’s a shrewd approach to guarantee individuals agree to a paid arrangement since they can promptly observe down to earth cases of the item being used and in addition access helpful exhortation.

  1. Give Them a Behind-The-Scenes Look

When we perceive how our most loved thing is made, it makes us welcome it a great deal more. Knowing precisely what goes into the procedure is an extraordinary approach to show individuals the devotion you put into your specialty and guarantees them of the quality and care that goes into every single one of your items.

  1. Speak Directly to Your Audience

An individual message goes far and there is no preferable approach to accomplish this over by utilizing a video custom-made to your endorsers. When you match that with welcome messages which normally have four circumstances the open rate and five circumstances the snap rate contrasted with different battles, you’ll soon understand the capability of incorporating recordings in your crusades.

  1. Draw in and Excite

Utilizing recordings to advance up and coming occasions are one of the ideal approaches to get your endorsers amped up for it and urge them to take in more about how they can get included.

Best Practices for Using Video in Email Campaigns

  1. 1. Utilize a still picture with an overlaid play catch

Implanting a video can be excessively specialized for most clients and to aggravate matters, not all email customers can play the video specifically. This can be an immense fizzle and may end up costing you a couple of supporters. Be that as it may, you can, in any case, incorporate a picture and overlay a play catch on top. An ideal way is to plan a custom picture that speaks to your image. You can utilize an expert introduction for your video and incorporate a still picture of the opening:

  1. Part test the pictures

Getting things right can be somewhat dubious, however, in the event that you set the aside opportunity to part test the pictures you utilize, you’ll have the capacity to advise which pictures prompt to better engagement rates. There’s an assortment of sprinkle screens that you can use for the picture speaking to your video.

You can utilize a picture of the item itself, individuals from your organization, or your logo to strengthen your image. Alternately, you could go in an alternate bearing and think about making as a fun energized video. Whichever course you pick, make certain to test every form and contrast the engagement rates with get the most out of your crusades.

  1. Give the video a chance to take every necessary step

Picking an eye-getting picture for your guests is certain to get the consideration of your endorsers. What’s more, since video holds your whole message, you won’t require a considerable measure of going with content.

Keep whatever is left of your email short and to the indicate stay away from superfluous overpower. There is no compelling reason to rehash the substance of the video in whatever is left of your message since this would clearly vanquish the reason.

You can be that as it may, incorporate an invitation to take action overlay to support engagement and ensure endorsers know to tap the video. For greatest outcomes, make sure to incorporate your logo so your endorsers know who the email is originating from and consider utilizing “video” in your title as that has been demonstrated to expand the open rate. 

  1. Utilize a GIF

GIFs are turning out to be increasingly prevalent so it’s a smart thought to incorporate a vivified GIF to speak to your video rather than a static picture. It can make you emerge considerably more and the uplifting news is that they are upheld crosswise over all email customers aside from Outlook 2007-2010. All things considered, Outlook will at present demonstrate the main edge of the GIF so your endeavors won’t go to squander.

  1. Make a Landing Page for Your Video

All your diligent work will pay off the most in the event that you make a devoted point of arrival on your site for your video, rather than connecting straightforwardly to it on YouTube or Vimeo. It allows you to give more points of interest after your endorsers have viewed the video and you can incorporate a suggestion to take action that prompts them to take in more by giving connections to comparative substance on your site. You can likewise utilize it to inspire them to subscribe for your occasion or to purchase your item.

  1. Consider utilizing HTML5 Videos

On the off chance that you completely should insert a video as opposed to having it facilitated on a third-gathering site, pick an HTML5 video. Bolster for HTML 5 video is still restricted yet the customers that have the support for it are generally utilized and email customers like the local iOS customer, Apple Mail, and will permit your endorsers of play video inside the customer itself. Email customers like Gmail will utilize a fallback picture.

On the off chance that you’ve been wavering about incorporating video in your email advertising effort, consider the way that 64% of clients will probably make a buy online in the wake of viewing a video. Utilize the force of video to connect with and teach your intended interest group and incorporate them in your crusades to enhance your transformation rates.

Group Video Chat From Facebook Messenger: Social Media News

Group Video Chat From Facebook Messenger: Social Media News

Source Link:

Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it simple and seamless to stay connected face-to-face.” With this new feature, users will be able to turn group chats into face-to-face conversations “no matter where [they] are.” iOS users can also add all of the 3D masks that were added to Messenger last week to their videos. Group Video Chat on Facebook Messenger is rolling out now to all Android and iOS devices and the desktop version of Messenger globally.

Facebook Messenger rolled out a new Group Video Chat feature on Android, iOS, and the web.
Instagram Adds Customizable Stickers to Stories: Instagram introduced “a set of tools to help you add context and creativity to your story: stickers, holiday fun and more.” Once users take a photo or video on Instagram, a new sticker button will appear alongside the text and drawing tools. With a tap, a selection of customizable stickers for the weather, current time, location, and the holidays pops up and can be added to your image or videos. The new customizable stickers are available to all users as part of Instagram version 10.3 for both iOS and Android.

Facebook Introduces Live Audio: Facebook introduced “another way to go live on Facebook” with Live Audio. This new format allows publishers that “want to tell a story on Facebook with words and not video” to go live with audio only. Live Audio also provides broadcasters with another option for “connecting with audiences in real time” from areas with low connectivity. Just like with Live Video on Facebook, listeners can “discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast and easily share with their friends.”
Facebook is currently testing Live Audio with a select number of partners such as BBC World Service, LBC, Harper Collins, and authors Adam Grant and Britt Bennett. The network plans to make Live Audio “more broadly available to publishers and people” by earlier next year.

Facebook introduced a new way to go live on Facebook with Live Audio.
Twitter Fixes Reporting Error for Video Ad Metrics: Business Insider reports that “a bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%.” Twitter proactively informed affected partners of the discrepancy, fixed the error, and issued refunds for over billing on video ad campaigns that ran between November 7 and December 12. “Given this was a technical error, not a policy or definition issue,” Twitter states that it’s “confident that [the issue] has been resolved” and will continue to monitor its systems for any future errors.
Facebook Live Updates Mentions App: Facebook Mentions app, which enables public figures like athletes, musicians, journalists, politicians, and others to easily connect with their audience on Facebook, is adding several new live broadcasting features including live video drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools. These new features are rolling out “in the coming weeks” and will be available to all Mentions users.

Facebook Mentions is adding several new Live broadcasting features such as drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools.
Facebook Rolls Out Colored Backgrounds on Text Status Updates: Facebook rolled out a new feature that “lets users select a color that appears behind their text status in place of the normally-white background.” There are several options for colors including some with “an Instagram logo-style color gradient” for a “more stylish and modern” look for your Facebook updates. TechCrunch reports that colored status backgrounds are “rolling out globally over the next few days.” Currently, only Android users will be able to create them, but all iOS, Android, and web users will be able to see them in the news feed.

Facebook Releases Guide for Page Moderation and Management: Facebook Business published a quick guide for page owners and admins that “includes tips… on how to report, block and prevent abusive activity, respond and manage comments and moderate and post important content.” In this resource, Facebook provides an overview of the tools and features currently available for page managers and offers advice on how to best manage your business page interactions and presence on Facebook.

Facebook Business published a guide with tips on how to report, block, and prevent abusive activity; respond to and manage comments; and share important content on your page.
Facebook Launches Messages From Facebook: Facebook launched a new marketing program called Messages from Facebook that invites people “to share and talk about events and moments that are happening in their communities and around the world.” These shareable messages now appear as large, colorful cards at the top of the news feed and highlight a specific event or moment. This new feature gives people ways to connect and share with friends during holidays and events, discover fun and interesting cultural moments, and celebrate notable moments in history. TechCrunch reports that this new feature is “a brand and marketing initiative” for Facebook only, and at this time “advertisers cannot sponsor these messages.”

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