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Top Modern Web Design Trends That Help Your Business

Feb

In a market where technology and digital businesses are prominent, Web design is the key to keep businesses stand out in the competitive environment. Advancements in technology and creativity of the digital experts are growing every hour! Web designing grows parallel to the aspirations of businesses in the technological era. Have a look at the top modern web design trends that helps your business grow at its best!
Web designing is open to diverse experiments over the past few years. The transition to a pandemic raised the business environment, has caused a huge positive impact on web designing and the digital marketing industry. Innovation and creativity take priority on the modern trends, while the conventional web designing practices are continued in integration with modern tactics

Modern web design trends for 2022 are listed here-

2022 is a promising year for businesses- Experience the hike with the most modern web designing trends!

Memphis design – The color explosion!

Memphis design is a flashy style that blends a variety of chaotic patterns and shapes. At that time, Memphis’s design rejected minimalism and recognized the high tastes of art critics, while at the same time making the design more colorful, accessible, and adventurous than before.

Visible border

In 2022, web designers want to be a little more realistic with a layout that reveals the foundation through simple frames and boundaries. Visible grids have the obvious advantage of distinguishing one section from another. This makes it easier to scan the page, while at the same time increasing the content without cluttering the page.

Interactive elements

In 2022, web designers want to look at large-scale animated interactions in their projects. These interactions go beyond scrolling and can facilitate more meaningful engagement with the page, such as scrolling. B. Click, swipe, and drag

Creative scrolling

Scrolling is a constant opportunity for animated interactive feedback as the most common way for users to interact with a page. In 2022, the scrolling experience will be bigger and better than ever, taking visitors on an imaginative journey.

Bold colors

Colorful minimalism is closely associated with color, one of the most prominent web design trends in 2022. Bold, bright, and saturated colors help to stand out from the soft neutrals that many companies have chosen over the past few years.

Bold Fonts

Bold fonts allow the reader to recognize the message immediately, but it doesn’t have to be an image. Combining these large fonts with neutral colors further accentuates the headings and quickly becomes a “picture” in itself.

Website load time and page speed are important

One of the most important web design standards is ultra-fast load times. Reducing load times is a key factor in UX and SEO, and will continue to be a top priority for websites that want to increase their rank and conversion rates in 2022.

Intelligent content loading

Resource-intensive websites with many graphic elements and third-party integrations can slow down your website. In 2022, web designers are working on building smart websites to display and download only the content they need. These features help improve the user experience for all website visitors and improve conversion rates and rankings.

Chatbots

Chatbots have been popular for years and will continue to be a relevant feature in 2022. As artificial intelligence and machine learning become more sophisticated, chatbots are expected to become the standard for simple customer service inquiries and “face-to-face shopping.”

Voice-Activated Interface

In 2022, web design will adapt to accommodate the proliferation of voice chatbots and virtual assistants. Voice-driven user interfaces aren’t common on most websites, but this new trend doesn’t go anywhere right away.

Accessibility and Availability

By providing a website with easy navigation and interaction, the business is offering excellent customer service and experience. Delivering ease of access and availability will increase conversion, boost SEO, and widen the reach. In 2022, web designers will keep continuing the trend of accessible and inclusive websites.

Micro Interactions

Micro interactions are small animations that offer subtle feedback to users. With the focus on micro-interactions, more attention can be given to stand out a little bit more. For example, the mouse course changes to a different image depending on the link you hover over.

Smart video

Video has long been promoted as a must-have for websites. Smart videos add meaning and purpose to create content and attract users.

Vintage colors and typography

Indeed, the older we are, the easier and better we see the past. Taking advantage of the nostalgia of the audience does more than just generate website reviews. 2022 is promising the use of a mix of vintage and modern styles in web designing.

Data visualization

Data visualization takes advantage of the fact that humans are visual beings to convey the message they need to convey. Data visualization allows you to create images from your data to captivate your readers and inspire them to learn more about your brand.

Dark Mode

Dark mode web designs help reduce eye strain, a concern for many as we are spending more and more time looking at screens. On the aesthetic end, dark mode easily creates an ultramodern look for your website while giving you the ability to highlight other design elements just by darkening the elements that surround it.

White Space

The white space is a trending design where the contents are not congested. The experience is more relaxing for your website visitors, the content stands out better, and readability is improved.

Blending Photos with Graphical Elements

The use of overlapping graphics trend is a 2022 trend for websites. A mix of photography with graphics will turn out to be a better way to reinforce branding and keep website visitors engaged with your content.

Get modern websites from the best Website Design Agency Dubai!!

Getting a web design agency Dubai is not a great deal. But meeting the right one is absolute yes!!

Website design Dubai is an emerging and scope full business among web developers in UAE. To be consistent in this professional art of crafting a website with skills and creativity cannot be accomplished with simple efforts. Web designers should encompass different digital skills and modern technologies to mold a perfect web look for the clients.

Meet team Alwafaa Digital solutions – Experts web design company in Dubai to implements the best of experience in different designing skills and get unique design solutions for your firm. This web design company Dubai will astonish the clients with uniquely developed various designing strategies for different areas to formulate an attractive web page for every client.

Alwafaa- The best web design agency Dubai…Get your quote now!!

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7 Digital Marketing Strategies for 2022

Jan

Digital trends and opportunities are growing every year. As we approach another year from a pandemic-driven business environment, the takeaways are being the cause for further strategies. The boom in e-commerce and shift in shopping culture had suggested enormous demands to digital marketers. Here is a sneak peek at the 7 digital marketing strategies for the year 2022.

Digital Marketers are ready to accommodate their clients with the best strategies that could make the Year of 2022’s business better. Technology innovations are the major drivers of any trends in digital marketing. Along with the trends of social marketing and e-commerce in the year 2021, This year marketers are likely to accommodate the current switches and trends in the industry with strategic approaches that could engage and convert the audience with the strategies of-

1. Privacy- the priority
A recent survey revealed that 73% of individuals go for online services promising high data protection, like encrypted emails and privacy-protecting search engines. This is a red alert for digital marketers to understand the value proposition of data collection to reassure consumers about privacy and understand what is valued most.

In 2022, digital marketers need to focus on building a data protection strategy that is customer-first. That means rethinking methods for measuring and reaching audiences, so people feel in control and able to manage the data they share.

2. Shopping induced content

Over the past two years, the global market is witnessing a huge shift towards virtual shoppers. Today, individuals’ shopping goals are mostly getting fulfilled over virtual platforms. The continual growth of e-commerce has created a requisite of contents that could induce shopping by users.

In 2022. Digital marketers will concentrate their entire efforts in crafting shoppable content, such as customers can get directed towards the buying of a product, wherein he/she is exposed to a post. In turn, digital marketing via posts, videos, or any sort will be having shoppable content.

3. Social commerce

Social commerce was a budding concept for many years. But the pandemic will continue to grow. A survey done by North American e-commerce agency Absolunet identified that 87% of e-commerce shoppers believe social media helps them to land shopping decisions.

In 2022, there is no better way to meet customers than in a place where they are likely to be found most of the time. Within social media, targeting the customers are easy and cost-effective. So this year, digital marketers will make the best use of all commercial features of the leading social platforms.

4. Reach over relevance

It can be difficult for the brand to be recognized with irrelevant content/experience during the purchase journey of consumers. To add more advantages, or to stand out in the year 2022, brands should be more focused on communicating their value and authentic purpose. Sharing messages and experiences that are true to the brand and relevant to people, reflecting their needs. In this context, relevance is as important as reach.

By leaning into brand purpose and expressing value in a way that is authentic and consistent, brands can connect meaningfully with audiences and drive business results. In every engagement with consumers, the focus should not be only reached, instead reach with relevance will attract potential buyers across all touchpoints.

5. Sustainable solutions

Sustainability is more important today than it was before the pandemic. And people expect brands to lead the way in making sustainability more manageable in everyday life. Individuals consider so many things when making a purchase that they do not want any further level of research on the subject of sustainability.

Brands can simplify this process by incorporating sustainability benefits into the choices people are already making. Marketers can also show people how a company solves everyday sustainability issues such as It’s time to standardize sustainable solutions. Digital marketing trends in 2022 include marketing approaches based on sustainable solutions like eco-friendly, go green titled initiatives offered by customers.

6. Social Integration

Meeting clients at the place where they are, is the trend running in marketing. And today, all of them are online. Social media integrations of websites and applications were trending in 2021, and this year as well the trend will grow more.

In 2022, digital marketers can make use of user engagement retention through social platforms. With successful social integrations, digital experts offer clients with the social networks support direct and group messaging, which could lead to user conversion.

7. AI for more engaging communications

Customer management at best is possible this year with Artificial Intelligence. With AI human interventions are getting replaced to a large extent. Voice recognition, visual perception, translation, communication, etc. are widely used disciplines, where the transition to AI is possible.

A recent survey revealed that by the end of 2022, at least 40% of the digital transformation services will enable AI. Successful communication is a probe to attain more leads and conversion for businesses. This year digital marketers will follow AI tools and technologies like ChatBots that could contribute to effective and engaging communications with customers.

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Looking for Experts in Digital Marketing Dubai??

Click here to get a free consultation with the experts of Digital Marketing in town.

Alwafaa, the pioneers of IT and digital marketing solutions in UAE is the foremost option for all your search on Digital Marketing Dubai. We extend our comprehensive service by tackling the digital revolutions and also by integrating functionality and usability by the customers. In-house digital marketers of Alwafaa realize your brand ambition and formulate a platform that will walk along with your customers’ preferences.

What Are The Mobile App Development Trends 2022?

Jan

The huge transition from offline to online market and business is witnessing new normalcy in the business environment. Just how, walk-in customers were transmitted to virtual shoppers, everything about business is following trends. The revolutions in the smartphone industry, Covid pandemic, change in buyer behaviors, etc., have caused a huge change in approaches to the market. Today, nothing is impossible with a smartphone. From work to entertainment, shopping, and all that a modern man is seeking is encompassed in mobile phones. To meet these growing requirements, mobile applications do follow the trends. Trends of Virtual reality, artificial intelligence, blockchain, on-demand apps, chatbots, are getting accommodated with modern mobile applications.

Let’s see what are the mobile app development trends in the year 2022-

1. Mobile commerce

The trend of virtual business had gained more popularity and dominance during the pandemic era. From 2020, 2021, and now to 2022, the new customer behavior is taking a huge turn for mobile commerce. Mobile phones, being the hub of everything around lives, mobile commerce applications will be of huge in demand and top in trend.

2. Cloud-based apps

Efficient infrastructure and hybrid solutions are the major requirements of every company. Cloud computing integration isn’t a new concept but it hasn’t reached its full potential yet. Instead of storing information on the user’s smart device, the app can store data and perform complex functions. This saves space and is convenient. Not only does this save development time, but cloud-based solutions are also cost-effective. By the end of 2022, approximately 85% of enterprise workloads will be cloud-based. Hence cloud-based app developments will remain the focus of 2022.

3. Mobile wallets

A mobile wallet is a virtual wallet that users can use to store payment card information for making payments in stores. During the COVID era, the acceptance of contactless payments via mobile wallets increased, and the trend is still growing and we are increasingly using such wallets like Samsung Pay, Google Pay, Apple Pay, PayPal, etc.

4. AR/VR trends

Modern online platforms are undergoing a transition to AR/VR. Virtual shopping, tours, etc., have taken their role at a greater pace. Companies like Sony, Facebook, Samsung, etc. introduced devices compatible with VR experiences already and changed the user experiences. As user interfaces improve user experiences, that could lead towards more engagement. Mobile app developers of 2022 will be counting and considering these growing trends and implementing the same with their mobile app developments.

5. Smart things

Smart devices have been penetrating across a broad range of categories and industries. IoT is a network of devices connected via the internet, providing automated control to the end-user. Smart home, office, warehouse technologies are an example of this. From automated gates to automated works of appliances and machinery, a software interface is required. Thus, in 2022, smart things are a trend.

6. Wearables

Wearable technology will hit 2022 to a greater extend. We have been experiencing smartwatches, fitness bands, trackers, etc., and today every manufacturer offers an upgraded version of smartwatch and smart earbuds/AirPods in response to change in technology. The growth began in 2017 with 18.1% of the population using wearable technology will continue to grow in 2022. Thus more mobile apps, for these wearables will be in huge demand in the market.

7. Apps for foldable devices

Mobile phones have been revolutionizing the world over the past decades. Transitions from buttons to touch screen with a one-button or not button and many more. And, now we are witnessing foldable devices like Samsung Galaxy Fold, Huawei Mate X, and Motorola Razr. These phones had a great impact on the user experience as they can fold and unfold the device as per their requirements. In 2022, the mobile app development trend will be, introducing applications in a ‘foldable device responsive’ format. As these foldable smartphones compress and expand screen sizes based on user preference, mobile applications should do the same in response to change in screen size.

8. 5G technology

5G is the advanced new generation of communication network innovations that build more sophisticated AR and VR apps, stream 4K and 360 videos and open the door to more connected IoT devices. Compared to 4G technology, 5G is 100 times faster, and with the spread of 5G, the functionality of mobile apps will eventually improve and development trends will increase. For developers, resellers, and authors, this technology is transforming the way mobile apps are used.

9. Beacon technology

Beacon technology is widely used in industries like health care, e-commerce, museums, and hotels. This 9-year-old technology is now a trend in mobile app development. The installed Store Beacon connects to the user’s phone via Bluetooth to offer offers and promotions. Users receive all kinds of sales or product information in their area. Beacon technology trends include mobile payment beacons, AI-enabled chips, and the automated impact of AI and ML. Beacon will track users’ behavior in the store and know if they are spending a certain amount of time on a particular product category/service, enabling the provider to have a hold on them in the way they will turn into a customer.

Looking for mobile app development Dubai??

Click here to get a free consultation with the leading mobile app developers in Dubai.

Alwafaa, the pioneers of IT and digital marketing solutions in UAE is the foremost option for your search on the Mobile Application Development Dubai. We extend our comprehensive service by tackling the digital revolutions and also by integrating functionality and usability by the customers. In-house mobile app developers of Alwafaa realize your brand ambition and formulate a platform that will definitely walk along with your customers’ preferences.

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Email hosting: Make your business more professional

Dec

Communication is the backbone of every collated venture. Being professional is a supreme priority every business looks for the finest communication platform. Apart from free email accounts on the web, for more confidential communication organizations require fair and threat-free email communication with high archiving ability, no risk of spammers, excellent customer support, delivery guarantee, etc.

Email hosting make business more professional

Irrespective of the size of the firm, uninterrupted communication is the basic requirement of any organization. Professional email hosting is the key to fine-tuning overall business activities to reap the finest advantages via utilizing various features and benefits involved in it.

Email hosting for organizations can get done in two ways. Either by getting a defined email hosting for the organization or via opting for an outsourced email hosting service provider, if organizations do not have the resources to set up and manage their servers. Email hosting will make the business more professional by offering stable communication offline or online and support the business by creating and providing a more credible profile for the business.

Raise your business with the utmost professionalism and reap the benefits!

Via Email hosting, businesses will not only have a domain name on a business name, rather it imparts more professionalism and credibility. Conveying business through each communication will create a unique impact and identity in the market. Here are a few benefits, that a business could enjoy with email hosting.

Branding Opportunities

Email hosting will help the business to get familiarized with users by throwing a chance to recall the brand. Having a domain with the business name will not only familiarize the brand to customers, vendors, suppliers, or anyone associated with the business but also advertise the brand as well.

Durable performance

Compared to free hosting, professional email hosting will add long-lasting service to the business. With no chance of disruption in between, having your email hosting will offer durable performance with efficient and effective communication.

Differentiated communication channel

By getting an email hosting for the organization, the business can have compartment email addresses for each department or team, so as they can work efficiently without any interruption or delay. Email hosting can offer differentiated emails IDs for each department of business, with department name along with domain, which can also help to organize mails and add more credibility to the business.

Advantages of Email hosting

Stable communication
Enhanced credibility to the business
Generates customer’s trust
Improved business performance
High-end data security

Why Alwafaa for your Email hosting Dubai?

Your search for the top web hosting companies in Dubai will always end on us!!
Business email hosting Dubai is most economical and reliable with us in Dubai. Alwafaa is one of the top web hosting companies in Dubai. We help small, medium to large organizations to set up business email accounts in the business domain. Our professional email service in Dubai will help you to create a domain and structure the pattern of organizations’ communication with various business emails.

Benefits of hosting your email with us-

Advanced Threat Protection

Getting service on web hosting Dubai with Alwafaa will give your business additional protection on email services. The add one features and security measures implemented by our expert engineers will deliver you the best email hosting Dubai. Our monitoring services and support will strengthen the safety of your business email.

Not Just an Email

Being one of the top web hosting companies in Dubai, Alwafaa is offering a bundle of features with our email hosting Dubai. The business could benefit from having options to manage with calendar, contacts, tasks, etc. With our email hosting Dubai Your business can share and sync every communication about your business in one place.

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Scalability

Our team of web hosting Dubai is dedicated and committed to assuring for every client to have access to their emails whenever they are in need through backups and proactive redundancy.

Mobile device synchronization

All of our email hosting Dubai is delivered with a feature of a mobile device synchronizing facility. The ability to access your connections, calendars and email folders with your tablet or smartphone will support you throughout such that no chance of any loss by being away from the business. This feature will let you not miss anything about business while on the go.

Data management and Data Loss Prevention

As compliance and data protection is the foremost expectation of every client who seeks email hosting Dubai, we are happy to deliver it effectively through our service on web hosting Dubai. Our business email hosting will be archiving emails in your searchable database and keeping you informed of what employees are sending and receiving. We also include proactive rules-based tools that can send alerts to designated personnel if someone handling any sensitive data.
Get in touch with us, to know more about email hosting for your business!

Top 5 Things To Redesign An E-Commerce Website

Dec

Websites are the digital identity of any business. Surrounded by enormous competition in the market, strategies to earn competitive advantages are the ones each organization is looking for. As the digital trends keep on hiking, attempting or introducing something in this arena would work well to mend more business and profit.
Nothing than being updated to the market will reflect a positive business approach in the modern market. Updating and optimizing the digital storefront can help generate more leads to business. When the competitors grow in the market, website redesigning will hold customers for business with improved user conversions. This article talks about the top 5 things to redesign an e-commerce website.

1. Understanding the needs of both business and customer

Anything that would mutually benefit both business and customer will make every decision wise and productive. Website redesigning will be a successful attempt, if the needs of both customer and business are well-integrated. Experienced website developers will help define the exact needs of both parties and assumption of the right trap to generate more profit. E-commerce websites require more rapport development with customers. Display and accommodations of websites will get aligned to customers and business goals, if the e-commerce web design Dubai is attempted by professional web re-designers in Dubai.

2. Always get updated with market

To get in touch with customers, and also to attract them, businesses need to integrate with current techniques and trends in the market. Website redesigning in time will help accommodate the changes in the business environment at best. Professional designers will analyze and evaluate features that customers may respond to in higher count. Investing time and money to develop or add a new feature to your business will always remain a wise choice. With your attempt on e-commerce web-design Dubai, hiring professional redesigning will help in tracking changes to define the exact impact on the organization.

3. Device Optimization

Whatever is planned and designed to work on screens of customers, scaling the target group’s device preferences is highly required. Website redesigning will consider the preferences and changes in the device choice of clients. Along with the addition of features, if the website goes responsive as well to devices of users, more productivity is guaranteed. Professional web developers can help identify the modern trends in screens and screen sizes, such that giving a trial with an experienced team will cost more than worth to investment you are making in.

4. Be specific and consistent with category hierarchy

User-friendly navigation is the key to holding customers and getting more conversions. When customers try to identify store hierarchy and relationships between the categories, the attempt should not go tedious, time-consuming, and contains lots of dead ends. Quick leads to all what they are looking for should get generated with website experience. Experienced web developers can make website category hierarchy is clear, transparent, and easy to scan and understand for customers. They will help check out clients’ competitors will help track what customers see and expect in stores with similar product ranges.

5. Never ignore search functionalities

Websites are the major digital marketing tool for businesses. Considering search functionalities of common search engines during website up-gradation will help the nosiness to invest in a wise choice. Upgrading websites, i.e redesigning attempts should always get customers to where they want to be by supporting this purchase path as best as possible. Professional website developers will make sure the search engine of customers can understand the accommodations of the client’s website and offer the best e-commerce web design Dubai.

All you need for your e-commerce web design Dubai – Call experts now!

Alwafaa is the leader of digital marketing and IT solutions in Dubai. Being highly committed to delivering exceptional website redesign services with a fresh look to the web pages of clients, we continue to grow along with trends and technology, with which we perform strategically on website redesigning to cover all of your growing organizational needs. Alwafaa is the most cost-effective website redesign company that will revamp your web-fit by amending the website with modern trends in digital marketing or updating the contents with the most creative tactics, which is the necessity to retain customers.

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6 Powerful Benefits Of PPC Advertising For Small Businesses In Dubai

Nov

Bringing customers to a business is the prime target of any marketing intervention, and digital marketing is all about collating target customers on to the right track, where the business is anticipating to perform. From brand awareness to user conversions- the most useful approaches are all from digital platforms. Pay Per Click is one of the strongest marketing tools to build brand awareness, generate an audience, earn affiliates, and do all that a business is looking for in the way of profitability. This article is all about the 6 powerful benefits of PPC marketing.

What is PPC?

Pay Per Click is one of the most effective advertisement tools to generate web traffic at less cost. Irrespective of the size of the firm, this digital marketing tool helps organizations to get done with a minimal budget for promotional activities. PPC advertisements work in alignment with search engine optimization. They will perform the function in modes of pop-up ads, banners, etc. With PPC advertising, the client has to pay only if the advert is clicked, and doesn’t require to pay a whole amount.

Benefits of PPC

Approaching a professional PPC advertising company Dubai can benefit the organizations with greater traffic and increased revenue. Here are the 6 powerful benefits of PPC.

1. Immediate Result

When it is about investment, businesses may not have enough patience to wait for the result. As pay-per-click advertisements pave ways to effective communication, they will provide the client with the fastest result by targeting the right audience at the right time. Let it be an advert on sales, discounts, promotion, or anything that the firm seeks to communicate with the target audience, PPC helps B2B and B2C clients in a greater way through quality traffic and plenty of conversions. Quick result generation always helps clients to evaluate the success of the strategy they have adopted and help land with suitable interventions.

2. Real-Time Audience targeting

Compared with traditional adverts, PPC stands ahead with its major benefit of targeting the right group of customers. As the advert gets in the search list of customers looking for it, ads show only to the one searching with relevant keywords. Thus every click on the advertisement can be counted as the reach to the real target, and the probability of user conversion is higher as well. This benefit of Pay per click advertising is highly beneficial to businesses with local market operations, where customers coming through adverts are likely to approach business.

3. Higher Return on Investment

In the era, where customers are found online most of the time, using social platforms to a greater extend, devising a promotional method like PPC will help the business to mend maximum return in minimal investment. As Pay Per Click advertisement allows business to extend reach to the right group of customers, achieving marketing goals never turn strenuous. PPC advertising is considered as the strongest tool used to generate website traffic, thereby more user conversion that could promise more sales. Also, PPC advertising help businesses too, move ahead with the integration of other digital marketing interventions like making use of popular social platforms where they could generate more traffic.

4. Measurable & Controllable

Having strategies and interventions in business is common, whereas one which is not measurable or controllable is uncommon with loads of inconveniences that may even cause the decline or closure of the business. With a minimal budget, PPC advertising enables the firm to have a completely measurable and controllable marketing strategy. As the advert gets clicked by only relevant potential customers, the performance of the marketing strategy is measurable in real-time with more accuracy. Also, as the PPC adverts are designed only for the target audience with keywords, a control on audience reach is possible. In addition to this, the major benefit of PPC advertising is cost control, as the firm has to pay per click only.

5. Higher Rate of Web Traffic

The organic ranking rate is a reliable source to assess the success of an investment. PPC advertising pulls in traffic for the business at a greater pace. Usually paid advertisements do not directly contribute to organic ranking, whereas PPC does the job as the adverts are likely to be clicked by users who are interested/needed for the same. Also, as the adverts are placed in integration with SEO’s visibility of the same get concentrated to target audience only, making the rate of web traffic, more in number.

6. Economical and Reliable

Having an economical and reliable means of advertisement is the dream of every business, as it takes them in the way of profitability. PPC helps businesses of any size to come up with advanced marketing on a minimal budget. With precise targeting PPC’s ensure wider traffic and, maximal user conversion along all the social platforms used. As it generates real-time reviews and can be done with minimal resources including time and the amount to be spent, they are highly recommended as an economical and reliable advertisement to target customers.

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Why did Facebook change its name to Meta?

Oct

The social media giant Facebook announced a major rebranding decision. Hereafter, the corporate name of Facebook will be Meta. However, the change is only for the parent company, and individual platforms, such as Facebook, Instagram, and WhatsApp, will remain the same in the name. This article attempts to land on the reasons behind the name Meta and all about Metaverse.

The whole attempt of rebranding was built, just on the inability to convey what the old brand was looking forward to. Meta, the new name of Facebook corporate plans to build a “metaverse” – a novel online world where people can get connected for the game, work, and communication in a virtual environment, using VR headsets. The word “Meta” is Greek in origin and represents “beyond”, which alludes to the “Metaverse”, an online virtual oasis that the CEO, Zuckerberg wants to build.

What is Metaverse?

Metaverse company looks to anchor work and identity on what Facebook is trying to build towards and as a first move, the company has just announced the hiring of 10,000 people in Europe to develop the “metaverse”, a concept which is being talked up by some as the future of the internet.
In the metaverse, rather than being on the computer, users will make use of a headset to access a virtual world connecting all types of digital environments. Compared to the current VR all are known to use for gaming, this new virtual world could be used for practically anything from work, play, concerts, cinema trips to hanging out.

Why Metaverse?

With Metaverse, Facebook broadens its reach beyond social media into areas like virtual reality (VR). The move is counted to be an aftermath of negative stories about Facebook, based on documents leaked by Frances Haugen who has accused the company of putting “profits over safety”.
Facebook also made a heavy investment in virtual reality through its Oculus headsets. The new move supports their budding VR apps for social hangouts and workplaces, with better interaction.

Finally, the critics are here as well on the rebranding!

Though Facebook detailed the transition of corporate name to Meta, few arguments revolve here and there. Major critics are like-

The rebranding is a mere attempt to divert the public from negative stories around the company, and Meta may get mostly ignored in the market.

A non-existing “Metaverse” sounds odd, as it has got nothing about present Facebook.

All major rebranding attempts were a failure. Google is still Google, though it was renamed Alphabet in 2015.

However, the social giant’s aspirations and vision to encase the passion of transforming human experience may overcome the critics, and might even help the company to overcome all negativity the company is being dragged into. And, if succeeding in the realization of the anticipated focus, definitely Metaverse will excite and take everyone to next level!

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What are the Challenges faced during Mobile app development in Dubai?

Oct

Dubai is the most dynamic city across the world to witness spectacular changes in business, technology, tourism, and much more. The boom in digital technology paved more opportunities for businesses to get nourished in minimal time. With the trends of smart and digital gadgets and devices, modern businesses including startups are finding opportunities that could help pop up across the markets.

With the explosion in the number of small gadget users, digitalization is now starting with mobile application development. Operating in the fastest growing city like Dubai demands businesses to be updated in parallel to technology, investing in same a guaranteed return. Today, mobile app development Dubai has grown as a necessity to conquer market and business.

Counting on the advantage of surging demand on mobile app development Dubai, digital solutions industries began to expand their service like mobile app developers. Though the rise in the number of players offering mobile application development services kept on growing, the expectations and purpose of proposed application development for various disciplines are also exposed to various challenges. This article is planned to showcase some common challenges faced by the mobile app developers during their attempt at mobile app development Dubai.

Here are some major challenges faced by app developers while planning, developing, and marketing mobile apps.

Knowing what to Develop

The foremost challenge in mobile app development Dubai, is to hold proper know-how on what to develop and how to develop. To withstand the competition heat and to earn a competitive advantage in the industry, delivering the best of business and customer experience is always possible if the proper know-how on requirements and scope of the mobile application.
Mobile app development Dubai will go hassle-free if the developer is proficient in recognizing the purpose and function of the application. As the greatest challenge of mobile app development is delivering in parallel to the specifications and expectations of the client, the perfect know-how on purpose will help land with an app in spectacular specifications. If the application could perform well to execute business performance without any hurdles, the business will move towards profitability in the short course.

Estimating competition

The surge in mobile device users exerts pressure on marketers to use the platform that could generate leads and sales. Mobile app development is not just planned to create a digital identity, but a greater platform that could keep the business alive by keeping the users engaged with the best of experience.
With hundreds of thousands of mobile applications trying to stand out from the crowd, an app developer always faces the challenge of planning and designing an application that could help them to rule over competitors. An excellent agency in mobile app development Dubai, can always figure out what are the tricks and strategies to hit the target market to generate an enormously positive response they are looking for.

Understanding Target Market

Every attempt on digital technology integration to business is focused on the goal to reach target customers. Mobile app development Dubai experts, find pretty huge challenges in understanding the target market, such as how they could reach target customers and how they could convert them as customers through a novel model of the mobile application.
When the market is competitive, the investment made in each venture should realize the long-term goals of the firm. With mobile app development, by monitoring installs, downloads, costs to acquire customers, average session lengths, average revenue per user, etc., an excellent mobile app developing team can land on with right solutions that could manage the target audience at best with a better application.

Understanding OS of users

Smartphone users are rapidly growing across the world. With advanced features and spectacular upgrades, smartphones play a vital role in today’s market. With the surge in mobile device users over internet technology, businesses require to utilize maximum users.
This attempt would go challenging with experts of mobile app development Dubai as the need to accommodate maximum smart device users is the priority. To engage maximum users, designing an application that would best suit the operating systems of target customers is required. Understanding proposed user’s devices and launching an application that would go best aligned with device operating systems like Android and iOS can be best done by a leading mobile app developer in Dubai.

Compatibility to different Devices & Screens

One of the major challenges faced by mobile app developers is that to deal with different screen sizes and devices that the app will need to fit. Designing and developing an app that would work only for few devices and screen sizes is not an economical option. However, an application that would suit all types of screens will pursue the function at best as well.
The challenge involved is to develop an app that can run fluidly across as many devices with as many screen sizes as possible. With responsive design for apps, an excellent mobile app developer can offer client screen and device compatible applications. As the responsive designs provide flexibility to get used in any device, more target customers can be served well.

Security

Security issues are a greater concern for mobile app developers. Performing in online platforms attracts various threats that would even cause extinction. Mobile app developers have to work hard to meet all required security issues related to application usage. As this involves a great deal of time and money, ensuring security around devices and applications can be a strenuous task for the developer. An experienced mobile app development team can always design an application with optimum security norms, secure customer usage space, and enhanced customer data protection.

Get the most compatible mobile application for your business- Click here to know the most leading mobile app developers in UAE!

Alwafaa is the leading IT solutions company known for mobile app development Dubai. We comply with high user experience in designing the most suitable mobile application development for your business. Our brilliant servicing and management of mobile applications have raised our dignity and acceptance in the market compared to other mobile application development companies in Dubai.

Professional designers of our team research and develop a suitable platform for your convenience to execute your business online on small devices. Our Customized mobile applications for your business always attract customers and provide the best user experience, so that they are retained.

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5 Tips to choose the right Software Development Company in Dubai

Sep

Having exceptional software development is the key to business performance in the competitive market!

Furtherance in modern information technology has cultured heaps of software companies globally. Being the most alluring business hub in the international market, the technological infrastructure with digitalization at higher ends attracts businesses investing in software development. Growth in the implementation of software technology by companies in the UAE has led to the boom of software companies in Dubai, which confuses the clients while they make a choice. This article is a humble attempt to detail five major tips to choose the right software development company in Dubai.

Priority to Client Requirements
Reviews and Ranks
Client Portfolio

Pricing of Services
Responsive Designs

It will be a crucial decision for the firm, to choose the best digital marketing channel for your business to reach the right customers. There are numerous options for the use of digital tactics and the latest technologies to market your products or services online. Adoption of the most appropriate digital channel will generate more traffic to the company. This article is to throw detailed guidance for clients seeking the best digital marketing agency for their business.

1.Priority to client Requirements

Always ready to absorb the client’s demands at best

An excellent software development company will be always ready to absorb the client’s demands at best. With a deep affinity and sense of acceptance of the industrial trends, they can always accommodate the client demands with greater enthusiasm. Dedicated efforts invested to understand industry-specific trends, challenges, customers, and competitors of the client will make them competitive in the market.

Knowing the client is the first step to please them best. A software development company with an outstanding team for knowing and supporting clients could take your specifications in the best interest. With highly responsive user interferences and convenient work domains, they will give the best and assure beyond specification performance.

2.Reviews and Ranks

More reliable as they are non-manipulative kinds

The magic of extending satisfaction through impeccable software development service is the dream of every provider. Reviews and ratings published on sites like Google, Facebook, and other popular platforms will be more reliable as they are non-manipulative kinds. These are some of the best resources to get on with the companies offering exceptional software development in Dubai. These online reviews provide unbiased opinions of previous customers and help the aspiring customers to take a suitable decision to hire them or not for their prospective projects of software development Dubai. So before you sign a software development contract, check on the online reviews and ranks held by shortlisted software companies in Dubai.

3. Client Portfolio

A company’s recognition and reputation in the market get reflected

The strongest and solid proof and to assess the work or service offered by a software company is their client portfolio. A company’s recognition and reputation in the market get reflected through the wider portfolio they hold. By visiting a software development company’s portfolio, it is easy to assess or understand the designs and work, and also those will help match your taste and preferences of your proposed work. So before choosing a company for software development Dubai, always review the work profiles and have a fair understanding before signing the contract.

4. Pricing of Services

Investing in software is the best way to reach the customers

Soft wares gear up the modern business practices in the competitive market. Investing in software is the best way to reach the customers and a cost-effective strategy of marketing, as everything is in the digital context. Hence budget is one of the major factors that you have to consider for software development for business.

Among multiple companies offering software development Dubai, choosing one that will provide cost-effective plans for sleek and effective designs has to be shortlisted. The business can choose from various software development options included in web pages of providers based on modern techniques and tactics, and fix on the type under the supervision of a software developer. Thus prioritize a software development company in Dubai, who can always supply plans that could solidify a unique and strategic software to realize your expectations in excellent pricing.

5. Expertise and Creativity

Creating a platform that could appeal

A professionally established software agency can extend its expertise in creating a platform that could appeal to and lead clients beyond business goals. With high-end profiles in software development, these agencies in Dubai are providing a bundle of services to businesses of any type. From mobile applications to customized software for organizational functions that could incorporate modern social platforms and integrations in e-commerce and more; an excellent software company in Dubai can offer diverse software development services with greater expertise and creativity.

Software developer’s expertise to assume and realize the user’s screen, and creativity in tempting the users to stay with you, consideration to the future needs and requirements, incorporation of optimized content, integration to social platforms, etc., are major factors to consider for shortlisting your developer. Before you finalize with an agency to design your software, consider a company that could produce all of these to take your business to heights.

Know the software for your business- Get a free consultation from the software experts in the city.

Alwafaa is a pioneer company for software development in Dubai, backed by an excellent team of system engineers and professional programmers. We promise easy and speedy performance with the most comprehensive software solutions for clients of various industry domains in GCC.So before choosing a software development company in Dubai, have a look at the credentials of the company in terms of meeting client demands and fulfilling after-sale support and services.

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How will Digital Marketing change in the future?

Aug

Technology is driving businesses ahead from the current point every day. Irrespective of the size and industry of business, the change in environment appeals for an inevitable transformation in all parameters that could make a difference in business goals.

Pandemic-driven 2021, is no more open to negativity. All are set well to adapt and proceed in new normalcy, in turn, new work or organizational culture. The business landscape transformation has created more demand for every business serving businesses as well. Any bit that would take customers to trends of the market is being utilized by marketers working on digital marketing.

Digital marketing in 2021

Bridging the gap between provider and customer is the prime goal of marketing, so as in a digital era- digital marketers find the best place to create these bridges!!

The expeditious market environment built by technology, trend, customer behaviors, and unique marketing strategies is defining new pave to digital marketers. From traditional marketing concepts, now we are in the era, where websites and applications are advertising themselves for businesses. In 2021, digital marketers will keep the rapport of clients via stunning strategies and techniques that could appeal well to the product in the market.

Digital Marketing Trends in 2021

Social Shopping
Social adverts
Personalized marketing
Extra mile to privacy

1.Social Shopping

From 2019 to 2020, social media accounted for a transition from 19% to 25% on the marketing budget, a clear indication of the preferences of marketers. This 2021, marketers are ambiguous about the same, where more targets can be discovered via social platforms. While dealing with customers online, it’s ideal to be there where they are seen more. E-commerce solutions were on boom amid the pandemic forced market crisis. On the other hand, the lockdowns and work from home are complimenting more online presence. Integration to social shopping will never be an experiment rather it would turn as an on-time attempt for marketers as the following trend is usually to compliment business as an advanced one!

2.Social Adverts

The booming short video is the appeal of 2021 for digital marketing. While keeping on entertainment, adverts as shorts will pursue function as it won’t consume more time. The more screen time on social platforms by customers enables this as a trending tool for digital marketing. TikTok, Instagram reels, YouTube shorts, and other similar features of popular social platforms are being the trendsetters for adverts launch as short videos. Thus deceptively simple and short videos that could pursue branding in the market are the new normal of video advertisement and the 2021 trend of digital marketing to incorporate social media into e-commerce platforms.

3.Personalized Marketing

Engaging customers are the key to hold business on its pace. Personalized marketing has been on trend for few years, but 2021 is witnessing more creativity and exclusivity bound in safety. AI integrated digital marketing and target customer-based adverts and campaigns will pursue the function in an advanced way. Customers are refraining from bulk mail marketing messages by unsubscribing or not following, and started preferring personalized marketing attempts from the businesses they are looking for a transaction. So from content marketing to product or service route, customers of 2021 are expecting a more personalized touch.

4.Extra mile to Privacy

Data privacy is always a concern for customers, while they are online for any business transactions. With tremendous scope and popularity on social and e-commerce shopping, the worry on personal security always counts in light. Digital marketing in future is promising more with added security interventions and technology offering enhanced security and privacy to customers.

Get in touch with the Pioneers of Digital Marketing Dubai –

Being into business in Dubai is a great honor for opportunities. However, exploring them may not be feasible for all. It’s time to go beyond this day! Expand your business with the trends of digital marketing Dubai!!

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