September 2020

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Digital Marketing Clasped Economy amid Pandemic

In the confinement era of 2020, businesses were revolving around technology. The physical store shutdowns and the lockdowns around the world suspended walk-in purchases across the globe. Before 2020, businesses were utilizing digital platforms to cast what they are special, whereas How digital marketing will change in 2020 is what the market is witnessing.

An explosive transition of modern marketing is telecasting from the presence of a business to the conduct of business digitally. The trends and necessities get perfectly aligned in this era. To be different from competitors and to provide exceptional customer experiences, businesses focus on the new avenues of Digital Marketing.  From banners to efficient and accurate digital campaigns and strategies, Digital marketing is growing across the globe.

In 2020 Digital Marketing is showing how important it is for the business by giving seamless opportunities to get connected with the audience. From the setup of the business, digital marketing is helping to build on brands and grow on needs. With abundant opportunities out of modern technology, this year digital marketing may revolve around artificial intelligence, programmatic advertising, and data-driven marketing, which can never be left by a business looking to get flourished. To conclude on how digital marketing will change in 2020, marketers could land on Green pressure, Brand Avatars, Metamorphic Designs, Civil media, and more. With new normal, Digital marketing experts says, “targeting as per lifestyle and behavior habits is the vision to adopt new means of digital marketing this year!!”.

Retailers to E-commerce Arena!

If you are a small business owner in 2020, Why you need your e-commerce website is not a question, instead answer for survival. The new E-commerce Arena had shown how important it is for the business to trade online. With abundant opportunities, the virtual business is getting to a new level of business culture, where nothing is compromised. With a full-fledged virtual store that ahead of everything that a physical store could provide, businesses of every kind are now testing the new trend and necessity of the time. E-commerce websites open avenues to grow brands and earn loyal customers.  With greater insights and innovative digital business tactics, e-commerce websites open a diverse platform for businesses across the world.

The popularity of the internet and advancement in technology paved quicker and easier means of life to people around the globe. With the best utilization of technology, businesses developed a culture of distance trading through online. With the pandemic era, this revolution had a transition to an inevitable change for them. In a time, where people spend more time online and stay in front of laptops or mobile phones, businesses explore a platform where they can sell their products and customers can purchase online in the comfort of home.

Entering E-commerce opens a wide platform for business. To get around customers across the world is easy with a virtual store. With the best of social media and search engine marketing, e-commerce could explore more opportunities to broaden the brand as well as to gain higher user conversion. A business with fewer overheads and less risk with minimal investment- The E-commerce arena is getting glorified amid the pandemic crisis too. Why should business take the risk of setting a physical store, when all that you need with a business is served well and give a great competitive advantage over the competitors. In a time where customers seeking the quickest and easiest way of purchase, why you need your e-commerce website? – the question stays invalid!!

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Why Mobile App Development is Important? Pandemic showed, how technology has come to the Rescue!!

Covid-19 has brought a new normal to every sector of the business. With the continual growth among smartphone users, the necessity of the pandemic era has cultivated the best platform for mobile app development. In response to ‘stay away to be safe’, a distance practice of human interaction became vital. Businesses in health, entertainment, education and more industries witnessed a revolutionary change in their operations; which was inevitable for existence amid the pandemic. In a matter of a few weeks, the digital world witnessed why mobile app development is important

To keep the people under the track of safety, government and health authorities also realized the fact of the importance of mobile app development. Countries all over the world relied on mobile applications to process with COVID control and management. These apps were widely used to track infected people and to communicate with citizens in a way to ease and simplify the efforts of authorities. Alhosn, the contact tracing mobile app developed by the UAE government as a tool of technology to beat the battle of COVID in UAE. Similarly, TraceTogether, CovidWatch, HaMagen, Arogya Setu, Corona Data Spende, COVID symptom tracker, etc. are the popular mobile applications developed to be a weapon to beat the COVID.

For the businesses, who were isolated from the customers to physical stores, mobile app development was a key tool. To keep their storefront active among customers who never walk-in to the store, was a matter of existence. From groceries to retail outlets of all kinds, followed mobile app development and begin with their virtual store to beat the crisis. The pandemic era leads the business to a transition from traditional to modern virtual practice. With more customers using, mobile devices, most of the businesses preferring mobile applications also highlighted why mobile app development is important during these pandemic times.

Service sectors including Health and Education were vital sectors, requiring daily operations. To get in touch with clients of all these service providers, modern mobile application technology is used at best. The convenience in getting with customers and ease of handling them over an app in their mobile devices went well during pandemic days. Educational institutes and organizations are serving most of the dependents through mobile users.

In the journey with COVID Battle, the Economy got stressed, however, the fuel up from the technology has saved many sectors to be in operation during the new normal of life. Apart from the featured advantages of mobile applications, Pandemic proved why mobile app development is important today.

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