Still your website is NOT secure? Google will display your site as “Not Secure” from July 2018
Did you know Google sets deadline for HTTPS? A deadline set by Google is one you don’t want to miss or forget. Mark your calendars for July 2018, the reason is that Chrome will begin to warn users if a site is insecure. Visitors most used web browser, Chrome, is taking part in alerting users if websites are or are not secure. You may ask yourself, what difference it makes if a site is HTTP or HTTPS and the difference is big.
Latest Blog on Google says that:
“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP. Developers, check out our set-up guides to get started.”
From July 2018 onwards Google implementing a major change on what websites people visit and as a part of that when Chrome will begin clearly warning users as “NOT SECURE” if a site is not in HTTPS .Otherwise you will see your website traffic will drop like a brick. The deadline to get the HTTPS security certificate is on July 2018 and warns publishers to upgrade soon.
Why Your Website Has to Move to Secure HTTPS?
- New security messages will present to users if your website is not secured properly. Visitors clicks and impressions will affects and it will leads to decrease your site CTR
- Drops in keyword rankings and it will affect your SEO for sure.
- Higher Bounce Rates and Traffic of your website will fall drastically.
- Drops in leads or sales if not rectified
What is HTTPS and how HTTPS Encryption protects you?
HTTPS is the green lock icon in the address bar, an encrypted website connection—it’s known as many things. HTTPS is the secure version of the standard “hypertext transfer protocol” the corresponding web browser uses the certificate when communicating with websites. While it was once reserved primarily for passwords and other sensitive data, now the entire web is gradually leaving HTTP behind and switching to HTTPS, because visitors wants a trusted website now.
HTTPS is always more secure than HTTP and when you connect to an HTTPS-secured server—secure sites. If you have a payment integration in your website, the web browser checks the website’s security certificate and verifies its authority.
Are you concerned about this latest update?
Don’t wait to lose your valuable clients because of HTTP? Are you thinking about moving your site to HTTPS? Or already you moved your website to HTTPS? Do you have more queries about this update? Please let us know in the comments below – We’d love to hear your thoughts.