July 2017

YouTube: Your best companion for promotions!

Do you know that YouTube is the second largest search engine in the world after Google? There are billions of viewers who visit YouTube every month. It is obvious that it gives a chance to boost up your company. Video marketing is an integral part of online marketing which is gaining much prominence in the present time. If you have a strong YouTube presence, you can have an incredible impact on your brand reach. There are some of the factors that can influence YouTube ranking.

Provide the right types of videos:
Choosing the right content for the videos adds viewers and improves the reach. Make sure your content is connected to one or the other thing. For example, it can be an emotional video which expresses a self-portrayal of someone‘s life. It gives a major impression about establishing a brand. On the other hand, it can be an educational video too. It will be very easy for a person to learn something through a video than to read and find about it. If your company is about automobiles, there can be a video related to automobile engineering or engine efficiency.

Make it simple and understandable
There is no necessity for including difficult terminologies in the video content. The basic psychology of why people are opting for videos is mainly because of understanding things in a simple manner. To make it attractive, use logical tags which are trending, create a proper description for the video and try using closed captions or uploading a transcript.

Make people act through your video
There is nothing to get confused too. There can be a strong message or call for action that can be communicated through your video. For example, if it is gifting to your loved ones, there can be a beautiful video to give time to your dear ones. In a much simpler way, create something as ‘attention seeking.’

Create videos based on customer values
To do this, you need to be sure about who you are targeting to. This can be a specific community or a wide audience. Promote the video throughout your own networks to begin accumulating views.

Promotion
This is one of the prime factors which can push your brand to the top priority list of googling. Make sure that the video is connected to an official blog or to your official website.
Videos can create a break through to the market which we are focusing at. This can really help in maintaining a fixed position in the industry. There needs to be a specific YouTube channel for uploading new videos related to your establishment and make sure that the videos are not dragging or too lengthy. Whenever people are commenting on it, it is necessary to give a reply to them and answer queries properly.

INSTANT INSTAGRAM

Who doesn’t like clicking pics? At the same time all of us love appreciation, don’t we? Instagram is one of the easiest social media App to establish yourself in an effective manner. Instagram is an App which helps you in posting photographs, images and videos. The recent study shows that there are more than 150 million users in Instagram who are between the age groups of 18 to 35. It can be mentioned as a simplified version of Facebook. Here are some tips for you to strengthen your presence there.

Square it!
There are many photo editors available now and make your pics square! This attracts and gives a clean look to the images and adds more viewers. One of the advantages of squaring the images is that of reduced chances of cropping and an impression of fuller images.

Always use a short link!
If you want to make sure your uniqueness and trend, create a personalised link and connect it to the Instagram profile. If you are trying to establish a business firm, then do not make it in the name of a single person but the company.

The Hashtags#
Hashtags are the very new style setters available on the internet. Try searching for the trendy hashtags. This will automatically bring up your profile and shows up in the search results.

Channelizing the traffic
Okay! Now you must be thinking about increasing the viewers and followers in your Instagram. Here is the solution. You can ask for the e mail Id’s of your followers and personally message them. It can give a positive impact on speaking directly to the people.

Mix and match
Try adding up videos along with the images. Try to select impressive and attractive videos which can catch the attention of viewers and audience.

Connect it to the real life
Connect your story to the real life incidents and make it look more real. Don’t fill it up with too much of artificiality and pompoms which makes it look bit unbelievable.

Be creative in content writing
Make sure that your content is share worthy because it increases popularity. Be aware of the hashtags and language you use in the App as well.

Get in touch with influencers
Look up for the people who can help you to promote your profile and get in touch with you. We can try going for cross promotions which means both of you promoting each other’s products or profile. This increases credibility in the audience.

Be organized
Be prepared to host a campaign or promote an event via your profile and list up the important days coming up on the upcoming months. Prioritize things according to the type of products and business you are doing.
Still waiting? Let’s start working our marketing ideas through Instagram!

DIGITAL MARKETING: THE NEW FUNDA OF BUSINESS!

We are all evolving through the world of technologies, innovations and up gradations. Are you actually aware of the impact of digital marketing? Are you still stuck up with the traditional way of establishing yourself? Haven’t you thought about getting famous through the new media? There is only one answer to all these questions; pull up your sleeves and get in touch with the digital marketing.

The recent trend for getting deep rooted business establishment via digital marketing has influenced people in various fields. Some of the features have to be taken care before stepping into the stream of digital marketing. Some of them are:

digital marketing

Make sure it is mobile friendly

Almost 90% of the clients are using mobile phones for their daily transactions. So when we focus on promoting our site or business through the new media, it has to work with ease in mobile phones and tablets. This increases the site traffic and people gets to know about you more.

Make it organic

No! Not that organic food! It is about bringing your site up front in web searches by optimizing it. This helps the search engines to find your business firm or website easily and can connect to the user who checks for related items. SEO and SMM will definitely increase the website visibility.

Let’s market the content!

It is one the most effective factors in digital marketing. Getting linked with a blog can provide the visitors with fresh and relevant information. This can actually encourage the visitor and indirectly influence them to visit our site.

Make it social

Social Media Marketing is one of the hit lists of new media marketing. It makes sure your branding among your competitors. It shares the updated information about your company and distributes the products and services in an easier manner. Facebook, Twitter, Instagram, and Linked in etc. helps you reach in top priorities if you are clever enough to grab the opportunity.

So you must have got an idea about what it is all about. Last but not the least, make sure that important ingredients are already in your hand to make the magic. Wondering what they are? It’s not that difficult!

Just make sure that your website is flexible and reliable and it has an updated blog, refreshing and proper guide lines to the visitors, building up trust and getting a steady stream of customers through regular posting in social media and YouTube, engage your viewers who are interested in your site and always give something extra, make up a cool social face for your brand to develop relationship with your clients and well-wishers, there should be a track for your viewers number and site traffic, and at last try to encourage e mail marketing to make sure you are genuine and trust worthy. That’s all and try this new trend, if you haven’t done it so far! Don’t we need to be upfront in this techie world?

FOLLOW YOUR SERVICES LIKE A SHADOW USING GOOGLE REMARKETING

Are you looking for online advertising that reaches maximum audience? Then you are at the right place. Google Adwords remarketing is one of the methods of online advertising which allows sites to show targeted ads to users who have already visited their site. It targets the previous visitors to witness the same ads while Past visitors will see these ads while they are browsing the web or watching YouTube videos. This paves the way for coming back to your brand or site for once more.

It is more or less like remarketing which can get back to your targeted audience. Once a viewer had already seen your site has higher chances of coming back to it if they find the ads again and again. If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories. This can definitely improve the conversion rates as well as ROI.

When a small research has been done on Google display network, it is reaching 92% of all internet users in the USA. Likewise when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. This will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly you can therefore increase ad relevancy and lower your cost per click.

Google ad retargeting is a very powerful online marketing technique which allows you to stay connected with your target audience, even after they leave your site. This really helps in promoting your business in many ways. When displayed on multiple platforms, the branding becomes much stronger and it is more visible to the people. Once the brand is been established properly, the trust becomes a prominent factor here.

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