February 2017

Sealed a Back to Back Deals for E-Commerce with Full Digital Marketing

Alwafaa Group Sealed Back to Back Deals for E-Commerce with Full Digital Marketing

‘’Every accomplishment starts with the decision to try’’ – Apart from the fast growing workforce of Alwafaa Group Team , Projects has extremely increased as well; Hats off to Team Alwafaa and to our CEO – Mr. Muneer.

It’s always interesting to strike the deals with different groups back to back! By the grace of Almighty, Alwafaa Group signed up two major deals in a day, a remarkable achievement, with the full support of team Alwafaa, full credits to the entire team members. With Lootah Group for their Lampuga and with Korea Dubai Group at Silicon Oasis for their Shoe Cry! The companies are both for Complete E Commerce Solutions with full Digital Marketing in the UAE.

‘’No matter how big or small you are, if you fall in love with what you do, things will fall in place however you want! Believe in yourself, believe in your team, build a trust with your customers, follow your passion, everything will be at your wish and will. Big hugs and thanks to all our happy customers for their unconditional support always.’’ – A message from Alwafaa Group CEO – Mr. Muneer.

New look… New features… New website…

Great News! After the successful expansion of operations in a new larger office in Al Qiyadah on the 15th Anniversary of  Alwafaa Group, the leading IT Solution Company in UAE specialize in the services such as Web Designing, Software Development, Web hosting, Digital Marketing and Mobile App Development launched the newly redesigned website with very amazing features. Check out the new design and feature of the website here: https://www.alwafaagroup.com .

Here’s more, one of the newest features are the Chat box which let you chat to a live agent to attend your queries. Get a Free website health check in our SEO Audit – All you need to do is to feel free to fill up the form with your details and will send the SEO Audit Report to you by mail. Check the link here: https://www.alwafaagroup.com/free-seo-audit/

Alwafaa Group is not only committed to the responsibilities towards our customer hence to the social communities in which can be served. Alwafaa is obliged to contribute services for socioeconomic development while improving its quality of business by means of offering the following services FREE of COST to charitable organization and socioeconomic group. For more details, check the link here:https://www.alwafaagroup.com/csr/

Why SMEs should take digital marketing seriously???

In today’s digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that are popularly known as Small and Medium Enterprises (SME’s), and if you really want to exist, let alone succeed and grow, you need people to know about you.

You also need people to become aware of the services and products that you have to offer – and how these offerings can help them improve their life. While age-old methods of advertising on billboards, newspapers, and TV are still available, if you wish your name to spread like wildfire, the only way out is going online.

Marshall Goldsmith says, “What Got You Here Won’t Get You There.” In other words, if you do not change the steps for doing something, you will keep getting the same results. Although the business practices you followed helped you reach the stage you are at, if you really want to grow your organization, you need to try a different approach. It is critical for you to understand that today people use services such as Just Dial – or simply Google – on their mobile phones a lot more than they pick up the voluminous, not-updated since ages copy of Yellow pages. This means that if you are not visible online, you will lose out.

Creating an elaborate, complex website requires time, effort and money. To create an online presence, it is suggested to first buy a domain using a service as Go Daddy and create a simple website page, and link it to all services that promote your businesses.

With the eCommerce boom, the online nature of conducting business, and online marketing to support them, even small business owners are gearing up to make their own space in the market. That said, sadly, many small business owners feel, “Online marketing does not work for me because my customers are not online.”

This is far from the truth. In fact, it is actually the opposite.

Once you have a strong online presence, you will gain new online, or in-person, consumers. With the massive presence of Google and Facebook, even if you use them for promoting your goods and services in the local region, you can reach a large number of potential buyers online – quickly.

This becomes all the more critical if you happen to run a retail store. If you are happy being the “neighborhood kirana” store, it does not matter. But, if you want to become a bigger store with a brand recall value and grow in size, you do not really have much of a choice.

There is – and should be – no iota of doubt that you need to know, and do something, about implementing digital marketing practices to beat your competition.
Getting a website has almost become fashionable these days. And it is a good thing. However, for businesses, it is not enough to just build a site and leave it at that. What is required is to market it digitally in a way that the search engine of the site is optimized, and the customers are able to interact and transact with you easily.

Though a few – a minuscule few – have started to take cognizance of the need and importance of digital marketing, a huge chunk of “traditional” business owners still are focused on making money and minimizing expenditures. They do not have the time, resources, or energy for such things as digital marketing.

Of course, I am not denying that making money and minimizing expenditures is something that should not be focused on. No one can. However, it is a well known fact that the more you invest, the more returns you can generate. Even the Bible says in 2 Corinthians 9:6-7, “Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously.” To reap bigger and better ROI, first you need to identify, and invest properly in something that will help you inch closer to those returns.

You may say – “OK, I get it. So I need an online presence, and I also need digital marketing. How can Digital Marketing help me grow my business?”
Well, here are a few benefits:

Most importantly – it will help you and your business to exist and survive – Online! It helps you compete on the same level as other SMEs with both of you being online. It saves costs as online content lasts a whole lot longer than newspaper or hoardings.
With savings going uphill, you end up generating better profits. It helps you avoid the expenses to be made towards middlemen. It creates a brand for your services, leading to a rise in your reputation.

Aided with continuation of better services, it helps you earn more trust. It will prepare you for the favorable onslaught of the Internet of Things that is right around the corner
It provides a better connect with the consumers. This includes customers who have now started using smart phones for searching and shopping for goods and services.

With changing expectations of customers and – more importantly – your competitors too going online, it’s time you rethink your business and organizational strategies.

Do you still want to be the local small business owner who says “I do not need online marketing”? Think again.

Source: https://goo.gl/8dS5yJ

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