January 2017

Alwafaa Group Expands its operations with a new Office In Al Qiyadah, Dubai On Its 15th Anniversary


Dubai, UAE : 
Alwafaa Group, a leading Web Designing, Software and  Digital Marketing company in Dubai, expanding its operations with a larger office space at Al Qiyadah,(Near to Metro) Dubai in its 15th year of business. The office was opened on 26th January 2017, on the Indian Republic day.

 

The new location, very close to Al Qiyadah metro station, in the heart of the City, easily accessible by all means of transportation, with ample space to cater all employees with different departments of the services which will enable the company to serve the customers in a better way. Focusing on high customer satisfaction with wider expansion plan, by introducing different services such as Mobile Application Development, Digital Business Development Tools and Softwares to support and help the SME of UAE, this expansion will surely a milestone in the growth of business at large.

The new office location is close to Al Qiyadah Metro Station (Exit 2) which always help the customers to reach us easily using the public transportation as to support the Green Dubai.

Alwafaa Group has had tremendous growth in the last couple of years in business and has outgrown its office. There has also been a tremendous growth in workforce numbers. Al Wafaa Group specializes in web hosting services, mass mail marketing services, and software &  mobile development services apart from the web designing and digital marketing services.

While the office physical address will change, all of the other means of contacts will remain the same. All the phone number and email addresses of Alwafaa Group will remain the same. Our esteemed clients can reach us during the business hours as they have always done.

We hope with the change in the office location, we establish an even closer working relation and speedy formulation of solutions for your digital marketing and web development related needs.

5 Must-Know factors affecting Google Ranking Rules in 2017

Google is continually updating their search algorithm and ranking criteria. The small scale- medium  business gets hit by the major algorithmic changes that have had the biggest impact on search. The layout itself of Google’s search pages (SERPs) has had  transformations since the beginning of 2016- like, four Adwords results at the top of the search results page instead of being displayed in the right-hand side of the page; the  searches matching the page title are no longer bold and featured snippets have been added.

Alwafaa Group, Dubai believes there is a better way to do digital marketing by closely watching the latest trends and google updates using the latest technologies and metrics.

In 2017 we can expect more changes. Google already confirmed new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Also, your search ranking will be affected if annoying adverts are popping up whilst you are waiting for a website to load.

Many other factors also affect to rank highly in the Google SERPs. Some important tips to increase your organic traffic in 2017  are listed below:

  1. Page Loading Speed

 

People expect your website to load instantly, slow page speed can affect the organic traffic adversely as no one has the patience to wait for more than 3-5 seconds while your page is loading. A survey by Kissmetrics revealed that 40% of website shoppers will leave a website that takes more than three seconds to load; so, if your website doesn’t load quickly enough, then you’ll miss many potential customers as they head off to your competitors. If your website is not having sufficient page speed, it’s time to get it fixed.   Gary Illyes from Google said that page speed of your mobile pages are very important when it comes to the google’s mobile-friendly algorithm.

think with google

The  Google Accelerated Mobile Pages(AMP) project helps publishers enable their pages to load quicker on mobile devices.

  1. Local results

Local results are now prominent in Google search and will only increase going into 2017. Nowadays people use the search engine on their mobile than desktop these days and that nearly one-third of all mobile searches are GPS activated.

This means it’s more important than ever for your business to have Google My Business set up so that you can appear in local searches.

Even if you have international level business, but have local offices, customers will be searching for these, so it’s important to have them separated out and indexed correctly too.

 

 

  1. Featured Snippets

 

Google has started displaying more featured snippets for search queries nowadays with an increased number of search marketers learning how to get their sites featured.

The featured snippets appear above the organic results with a link to the source, as a matter of fact, it’s better to have a featured snippet than having the number one result for that search query.

From our experience, in order to get a featured snippet, you have to be on the first page of the search result and should have rich content relevant to the user search query.

 

  1. Google to crack down on pop-ups

Google is about to release a change in algorithm to its mobile search results that penalizes websites using pop-ups.

Popups are very annoying when we open a website. They used to open up a plethora of windows on your desktop, but these days this type is mostly stopped by browser itself. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it

 

  1. Content

To rank well and get organic traffic from Google, you will need quality content on your site. Keyword stuffing will no longer work. Ever since the Google Penguin update on October 2016, as per Google’s Webmaster Central Blog  “signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank.” And this Penguin update made page changes in real time.

 

 

 

As well as letting us know what quality content is, Google clearly tells us to avoid the following content-related tricks:

Automatic content generation

Getting backlinks from spam sites

Creating pages with little or no original content

Cloaking

Sneaky redirects

Hidden text or links

Doorway pages

Scraped content

Participating in affiliate programs without adding sufficient value

Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets mark-up

Sending automated queries to Google

In their guidelines, Google makes it clear that they will take manual action against your site if it does not comply with its guidelines.

 

If you would like your website reviewed in 2017 to ensure you continue to rank well despite these changes, contact Alwafaa Group for a FREE website health check.

CYBER CRIMINALS AVOID FRAUD WITHIN THEIR OWN RANKS WITH NEW SITE

CYBER CRIMINALS AVOID FRAUD WITHIN THEIR OWN RANKS WITH NEW SITE

Source: https://goo.gl/WBS6Wh

Sometimes it’s not easy being a cyber criminal. In addition to law enforcement and private security companies, cyber thieves have to battle fraudsters out to beat them at their own game, but a web site offers to help.

Ripper.cc has been maintaining a database of known “rippers” or scammers since June last year and security firm Digital Shadows, which has been investigating it, says it may help online black markets flourish.

Fraud is a nagging problem in the cyber criminal world, according to Digital Shadows. Although some hackers believe in honor amongst thieves, others are peddling bogus goods, such as stolen credit card numbers or user credentials that turn out to be fake.

The cost of doing business in this risky climate means hackers are saddled with a “ripper tax,” Digital Shadows said in a Tuesday blog post. “This in turn, slows the market down and makes further cyberattacks less lucrative.”

However, Ripper.cc is building a database of known fraudsters. It already has close to 1,000 profiles, each of which can include the ripper’s screen names, the contact methods used, and details about the specific scams the offender was involved in.

Visitors to the site can also create new profiles for rippers that have scammed them. In addition, Ripper.cc is offering third-party software extensions that can highlight the names of fraudsters when they appear in Firefox, Chrome and the instant messaging platform Jabber.

Although Ripper.cc has an English interface, the site started off as an idea in the Russian underground forum Exploit.in back in mid-2015. As a result, many of the profiles on the site are written in the Russian language.

In a way, the service is functioning much like a startup, Digital Shadows said. This is because Ripper.cc is trying to disrupt the existing incumbent Kidala.info, a Russian site that has also maintained a database of known rippers since 2005.

However, Ripper.cc appears to be more ambitious. It  has aspirations to branch out from cybercrime and into tracking rippers within the “gaming and general goods” market, according to Digital Shadows.

For now, the site is drawing income mainly from Russian online advertising. It’s also considering a mobile app and an escrow service to streamline the trusted buying and selling of illegal goods for hackers. The danger is that service will also lead to a boon in cybercrime, Digital Shadows said.

The site “is another example of the industrialization of hacking and the growing professionalism of cybercrime,” the security firm added.

 

 

Factors to Consider in Developing Mobile App: Best Mobile App Development Companies in Dubai

Mobile users has had is increased its number recently due to its advantages and great user experience. Because of its extensive demand in the world market, giant companies like Apple, Samsung, Blackberry have developed different brands of mobile devices differ in sizes, design, and features.
Apart from devices, Mobile Apps became on trend as well. Mobile devices are very boring without mobile applications which provide different kinds of features and easy access to users.
What is a mobile application? Mobile App is a software application which was designed for mobile devices including tablets that provide different features. Some mobile apps are free to install and some are sold depending on its advanced features.
Recently, businesses include the software in terms of reaching their customer and showcasing their products and services at the same time, furthermore, after its introduction to the public, it gives more convenience to the users to access the particular products and services through the use of mobiles.
Now, old days have gone when companies used to rely on customers to find them, they are more interested to develop their own mobile app to connect with their target audience. When it comes to the mobile app in Dubai, experts say that a business app has to offer something of value to customers so that they find it interesting to download.
According to mobile app development Dubai experts, apps should provide something more than one-time-use information in order to be successful. Therefore, if you are planning to develop a mobile app for your business, following are few things which must be considered;
Friendly User APP –customers love to download such apps which help them make their daily life issues easier. For example, an app which allows users to order food is more useful than an app which offers information about restaurant operating hours and menu.

Developed by experts– It should be professionally developed by experts. Alwafaa Group Dubai is a professional mobile app development company that can help you in developing an interactive, user-friendly and affordable mobile app and gives you a complete support.

Add a description and be reliable – Content, description, and reviews are very vital in every app as it helps the people decide to download your app according to what they need. It should be in detail and easy to understand. Reviews will help you to gain people’s trust.

so that your audience can easily find you on the app store. Remember, you need to put in those keywords which are searchable so that more and more people can download it.

App test – Testing the app from top to bottom before launching will help you amend errors and become confident in presenting the app.

Develop a marketing strategy – After you have launched your app, people will not recognize it immediately as there are numerous apps are on track already before you. Plan your marketing strategies on how you will reach the right people who will surely download your app.

Alwafaa Group Launches Thefloorplanexpo

Dubai, UAE- Alwafaa Group proudly announces the newly launched website www.thefloorplanexpo.com. The website is designed with the latest technology to ensure compatibility with all major browsers in all devices such as #tablets and #smartphones for a great user experience.

The Floor Plan Events Organizer L.L.C, is a company that specializes
Exhibition Stands Local & International,Corporate Events,New Branding,Indoor & Outdoor Kiosk,Interior Design.

Alwafaa Group provides complete web solution as well as Digital Marketing Solutions. We are a customer-centric company and listens to the clients while developing world-class technology and new innovative solutions. Alwafaa Group promises better ROI with the cutting-edge software solutions and best applied digital marketing strategies.

Alwafaa Group Launches New Websites

Dubai- Another proud moment from Alwafaa Group!  A job is well done from our Team for launching the new websites for our satisfied and happy customers, it is a great achievement to complete these sites according to the customer requirements on stipulated time and professionalism, teamwork, creativity and resourcefulness are the key factors to accomplish an excellent work.

We are always updated with the new trends in Technologies which is why these websites are develop and designed on the latest technologies to ensure its compactibilities and manageable for a great user experience.

These new websites creates new identity for the company to market their business not just nationally but internationally.

Here are the newly launched websites:

 

Alwafaa Group one of the leading IT Solution Company based in Dubai known for high-quality service providers in various fields such as Website Design and Development, Mobile Applications Development, Digital Marketing, Domain Registrations and Server Hosting with workforce of more than 35 professionals.

Best Tips to Use videos in Email Marketing Campaigns – Online Marketing Companies in Dubai

Utilizing video as a part of your email showcasing is an incredible approach to expanding your open rates and in addition the general engagement rate. It’s more captivating than utilizing pictures and content alone, yet many individuals are still uncertain about how to incorporate it in their email crusades.

As of not long ago, consolidating video and email has been testing and tedious. Not just did you need to discover a facilitating stage for the video, you additionally needed to make a custom thumbnail to incorporate into your email. In any case, with the beginning of HTML5, the openness of video sites such YouTube and Vimeo, and the ascent of open rates on cell phones, it’s currently less demanding than even to consolidate video in your email advertising effort.

Here are four approaches to utilize video to its maximum capacity.

The most effective method to Use Video in Email Marketing

  1. Teach Your Subscribers

A large number of us learn best when we see an item being used or when we can take after along a particular arrangement of guidelines. We incline toward visual adapting so utilizing recordings as a part of your email promoting effort is an extraordinary approach to teaching your group of onlookers and make it simple for them to comprehend the advantages of your item or administration.

The objective is to individuals enhance their efficiency propensities and help them begin on the correct foot with utilizing Nozbe. Despite the fact that the email is sent directly after you agree to a free trial, it’s a shrewd approach to guarantee individuals agree to a paid arrangement since they can promptly observe down to earth cases of the item being used and in addition access helpful exhortation.

  1. Give Them a Behind-The-Scenes Look

When we perceive how our most loved thing is made, it makes us welcome it a great deal more. Knowing precisely what goes into the procedure is an extraordinary approach to show individuals the devotion you put into your specialty and guarantees them of the quality and care that goes into every single one of your items.

  1. Speak Directly to Your Audience

An individual message goes far and there is no preferable approach to accomplish this over by utilizing a video custom-made to your endorsers. When you match that with welcome messages which normally have four circumstances the open rate and five circumstances the snap rate contrasted with different battles, you’ll soon understand the capability of incorporating recordings in your crusades.

  1. Draw in and Excite

Utilizing recordings to advance up and coming occasions are one of the ideal approaches to get your endorsers amped up for it and urge them to take in more about how they can get included.

Best Practices for Using Video in Email Campaigns

  1. 1. Utilize a still picture with an overlaid play catch

Implanting a video can be excessively specialized for most clients and to aggravate matters, not all email customers can play the video specifically. This can be an immense fizzle and may end up costing you a couple of supporters. Be that as it may, you can, in any case, incorporate a picture and overlay a play catch on top. An ideal way is to plan a custom picture that speaks to your image. You can utilize an expert introduction for your video and incorporate a still picture of the opening:

  1. Part test the pictures

Getting things right can be somewhat dubious, however, in the event that you set the aside opportunity to part test the pictures you utilize, you’ll have the capacity to advise which pictures prompt to better engagement rates. There’s an assortment of sprinkle screens that you can use for the picture speaking to your video.

You can utilize a picture of the item itself, individuals from your organization, or your logo to strengthen your image. Alternately, you could go in an alternate bearing and think about making as a fun energized video. Whichever course you pick, make certain to test every form and contrast the engagement rates with get the most out of your crusades.

  1. Give the video a chance to take every necessary step

Picking an eye-getting picture for your guests is certain to get the consideration of your endorsers. What’s more, since video holds your whole message, you won’t require a considerable measure of going with content.

Keep whatever is left of your email short and to the indicate stay away from superfluous overpower. There is no compelling reason to rehash the substance of the video in whatever is left of your message since this would clearly vanquish the reason.

You can be that as it may, incorporate an invitation to take action overlay to support engagement and ensure endorsers know to tap the video. For greatest outcomes, make sure to incorporate your logo so your endorsers know who the email is originating from and consider utilizing “video” in your title as that has been demonstrated to expand the open rate. 

  1. Utilize a GIF

GIFs are turning out to be increasingly prevalent so it’s a smart thought to incorporate a vivified GIF to speak to your video rather than a static picture. It can make you emerge considerably more and the uplifting news is that they are upheld crosswise over all email customers aside from Outlook 2007-2010. All things considered, Outlook will at present demonstrate the main edge of the GIF so your endeavors won’t go to squander.

  1. Make a Landing Page for Your Video

All your diligent work will pay off the most in the event that you make a devoted point of arrival on your site for your video, rather than connecting straightforwardly to it on YouTube or Vimeo. It allows you to give more points of interest after your endorsers have viewed the video and you can incorporate a suggestion to take action that prompts them to take in more by giving connections to comparative substance on your site. You can likewise utilize it to inspire them to subscribe for your occasion or to purchase your item.

  1. Consider utilizing HTML5 Videos

On the off chance that you completely should insert a video as opposed to having it facilitated on a third-gathering site, pick an HTML5 video. Bolster for HTML 5 video is still restricted yet the customers that have the support for it are generally utilized and email customers like the local iOS customer, Apple Mail, and Outlook.com will permit your endorsers of play video inside the customer itself. Email customers like Gmail will utilize a fallback picture.

On the off chance that you’ve been wavering about incorporating video in your email advertising effort, consider the way that 64% of clients will probably make a buy online in the wake of viewing a video. Utilize the force of video to connect with and teach your intended interest group and incorporate them in your crusades to enhance your transformation rates.

Group Video Chat From Facebook Messenger: Social Media News

Group Video Chat From Facebook Messenger: Social Media News

Source Link: https://goo.gl/1pso0S

Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it simple and seamless to stay connected face-to-face.” With this new feature, users will be able to turn group chats into face-to-face conversations “no matter where [they] are.” iOS users can also add all of the 3D masks that were added to Messenger last week to their videos. Group Video Chat on Facebook Messenger is rolling out now to all Android and iOS devices and the desktop version of Messenger globally.

Facebook Messenger rolled out a new Group Video Chat feature on Android, iOS, and the web.
Instagram Adds Customizable Stickers to Stories: Instagram introduced “a set of tools to help you add context and creativity to your story: stickers, holiday fun and more.” Once users take a photo or video on Instagram, a new sticker button will appear alongside the text and drawing tools. With a tap, a selection of customizable stickers for the weather, current time, location, and the holidays pops up and can be added to your image or videos. The new customizable stickers are available to all users as part of Instagram version 10.3 for both iOS and Android.

Facebook Introduces Live Audio: Facebook introduced “another way to go live on Facebook” with Live Audio. This new format allows publishers that “want to tell a story on Facebook with words and not video” to go live with audio only. Live Audio also provides broadcasters with another option for “connecting with audiences in real time” from areas with low connectivity. Just like with Live Video on Facebook, listeners can “discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast and easily share with their friends.”
Facebook is currently testing Live Audio with a select number of partners such as BBC World Service, LBC, Harper Collins, and authors Adam Grant and Britt Bennett. The network plans to make Live Audio “more broadly available to publishers and people” by earlier next year.

Facebook introduced a new way to go live on Facebook with Live Audio.
Twitter Fixes Reporting Error for Video Ad Metrics: Business Insider reports that “a bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%.” Twitter proactively informed affected partners of the discrepancy, fixed the error, and issued refunds for over billing on video ad campaigns that ran between November 7 and December 12. “Given this was a technical error, not a policy or definition issue,” Twitter states that it’s “confident that [the issue] has been resolved” and will continue to monitor its systems for any future errors.
Facebook Live Updates Mentions App: Facebook Mentions app, which enables public figures like athletes, musicians, journalists, politicians, and others to easily connect with their audience on Facebook, is adding several new live broadcasting features including live video drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools. These new features are rolling out “in the coming weeks” and will be available to all Mentions users.

Facebook Mentions is adding several new Live broadcasting features such as drafts and reminders, comment moderation tools, replay trimming, and other adjustment tools.
Facebook Rolls Out Colored Backgrounds on Text Status Updates: Facebook rolled out a new feature that “lets users select a color that appears behind their text status in place of the normally-white background.” There are several options for colors including some with “an Instagram logo-style color gradient” for a “more stylish and modern” look for your Facebook updates. TechCrunch reports that colored status backgrounds are “rolling out globally over the next few days.” Currently, only Android users will be able to create them, but all iOS, Android, and web users will be able to see them in the news feed.

Facebook Releases Guide for Page Moderation and Management: Facebook Business published a quick guide for page owners and admins that “includes tips… on how to report, block and prevent abusive activity, respond and manage comments and moderate and post important content.” In this resource, Facebook provides an overview of the tools and features currently available for page managers and offers advice on how to best manage your business page interactions and presence on Facebook.

Facebook Business published a guide with tips on how to report, block, and prevent abusive activity; respond to and manage comments; and share important content on your page.
Facebook Launches Messages From Facebook: Facebook launched a new marketing program called Messages from Facebook that invites people “to share and talk about events and moments that are happening in their communities and around the world.” These shareable messages now appear as large, colorful cards at the top of the news feed and highlight a specific event or moment. This new feature gives people ways to connect and share with friends during holidays and events, discover fun and interesting cultural moments, and celebrate notable moments in history. TechCrunch reports that this new feature is “a brand and marketing initiative” for Facebook only, and at this time “advertisers cannot sponsor these messages.”

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